Essays about: "consumer perception process"

Showing result 1 - 5 of 73 essays containing the words consumer perception process.

  1. 1. Fast Art – A Virtual Fashion Exhibition

    University essay from Linköpings universitet/Medie- och Informationsteknik; Linköpings universitet/Tekniska fakulteten

    Author : Eva Masiero; [2023]
    Keywords : Sustainable Fashion; Virtual Reality; Art; Co-Design;

    Abstract : This thesis focuses on research through the design process of building an immersive Virtual Reality (VR) experience concept resembling a digital art gallery. It covers the topics of sustainable fashion, changing people’s perspectives and behaviour, and new technologies like VR and Artificial Intelligence (AI). READ MORE

  3. 2. "Electric Vehicles Adoption Among Swedish Millennials" : A Qualitative Analysis of Preferences, Innovation, Technology, Pricing, Performance, and Environmental Aspects

    University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Author : Haitham Karazoun; Mohamed Alhussein; [2023]
    Keywords : Electric vehicles; Innovation; Technology; Price; Performance; Environmental; Consumption intention;

    Abstract : This research endeavors to provide a comprehensive examination of the preferences exhibitedby the millennial demographic with regard to electric vehicles (EVs) within the context ofSweden. The study encompasses a thorough analysis of various dimensions, includingattitudes, innovation, technology, pricing, performance, and environmental considerations, allof which shape the decision-making process of millennials in adopting EVs. READ MORE

  4. 3. Wheelchair Users Relationship to Clothing : A Study of Incorporating Adaptive Clothing in the Fashion Industry, with an Investigation of Adaptive Trousers and its Functional, Aesthetic and Socio-Psychological Qualities

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Kajsa Wallman; Sarah Enocson; [2023]
    Keywords : Adaptive clothing; wheelchair; adaptive trousers; inclusive design; product development; aesthetic perception;

    Abstract : This study investigates the functional and aesthetic needs in adaptive clothes, with emphasis on trousers for wheelchair users. A pair of trousers were provided by Design by Björk to be investigated and distinguish if the desired consumers' needs are met. READ MORE

  5. 4. How the purchase decision-making process in mature versus growing ecommerce markets changed due to the forced e-commerce adoption caused by COVID-19 : a comparison between German and Greek consumers

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Sondra Gross; [2023]
    Keywords : COVID-19; E-commerce; Online Shopping; Consumer Buying Behavior; Decision-making Process;

    Abstract : The outbreak of the COVID-19 pandemic has brought about many changes in the way consumers operate. Strict lockdowns all over the world have forced consumers to adopt online shopping and reevaluate their entire perception of e-commerce and the role it plays in their lives. READ MORE

  6. 5. Exploring Consumers' Perception of the Use of Virtual Reality (VR) for Fashion Shopping

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Author : Benjamin Aidanpää; [2023]
    Keywords : Virtual Reality VR ; Sustainability; Consumer Perceptions; Buying Process; UTAUT Unified Theory of Acceptance and Use of Technology ;

    Abstract : As technology continues to rapidly develop, the realization of Virtual Reality (VR) stores is coming into view for various businesses and industries. As customers today are becoming more aware of their purchasing behaviour and the impact their products have on the environment, it puts pressure on the fashion industry to meet these requirements and needs by developing or adopting new technologies to their practices. READ MORE