Essays about: "consumer perception questionnaire car"

Found 2 essays containing the words consumer perception questionnaire car.

  1. 1. The perception of Chinese electric cars : A quantitative study of Norwegian car owners behavioral intentions of purchasing Chinese electric cars

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Viktor Mattsson; Erik Stephanson; [2022]
    Keywords : Chinese car manufacturers; electric cars; Norway; theory of planned behavior; theory of reasoned action; consumer behavior; Kinesiska biltillverkare; elbilar; Norge; theory of planned behavior; theory of reasoned action; konsumentbeteende;

    Abstract : In a time where environmental issues have become an important topic on the political agenda, car companies have begun transitioning from fossil-fueled vehicles to battery-driven electric vehicles. In this transition, multiple Chinese electric car manufacturers have emerged on the European car market. READ MORE

  3. 2. The launch of a new car from a premium brand under pressure - defining consumers’ perception of a brand

    University essay from Institutionen för ekonomi

    Author : Serap Kocacenk; Sara Rubenstein; [2007]
    Keywords : ;

    Abstract : The view of a brand and brand image can be based on a numerous different factors. It is however largely due to historical associations in consumer’s mind and the symbolic value at an emotional level which has been build over the years. READ MORE