Essays about: "multi-channel retailing"

Showing result 1 - 5 of 15 essays containing the words multi-channel retailing.

  1. 1. How to Implement an Omni-Channel Supply Chain. A Case Study of Intersport Sverige AB

    University essay from Göteborgs universitet/Graduate School

    Author : Tilde Bjärfors; Aron Hwang; [2018-07-31]
    Keywords : Multi-Channel; Omni-Channel; Supply Chain; Retailing and Change Management;

    Abstract : MSc in Innovation and Industrial Management.... READ MORE

  2. 2. The Impact of E-Tailing on Inventory Management

    University essay from Lunds universitet/Produktionsekonomi

    Author : Viktor Arfwidsson; Carl Hjelm; [2017]
    Keywords : E-tailing; Online retailing; Multi-channel retailing; Inventory Management; Technology and Engineering;

    Abstract : Background In traditional retailing, where the challenge lies in providing goods in a store with limited space while minimizing tied up capital and obsolescence, good inventory management is often an important competitive advantage. However, the emergence of the online channel changes some of the challenges, and the associated requirements on inventory management. READ MORE

  3. 3. Rethinking Individual Customer Journeys: Exploration Across Age Groups In A Digitised Retail Industry

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Emilija Jurgulyte; Ronja Böhlke; [2017]
    Keywords : Customer journey; consumer behaviour; touch points; digitalisation; omni- channel; multi-channel; cohorts; customer experience; fast fashion; retail industry; Business and Economics;

    Abstract : Purpose: The purpose of this study was to rethink the meaningfulness of abstract customer journey concepts, which are employed as a means of explaining consumer behaviour. Consumer behaviour however becomes more and more diverse. READ MORE

  4. 4. Optimizing Shopping Centres – A Case Study of Farsta Centrum

    University essay from KTH/Fastigheter och byggande; KTH/Fastigheter och byggande

    Author : Simon Reppling; Tobias Tillander; [2016]
    Keywords : Shopping centres; multi-channel retailing; digital shopping; Farsta Centrum; internet; shopping centre management; Köpcentrum; multikanalförsäljning; digital handel; Farsta Centrum; näthandel; köpcentrumförvaltning;

    Abstract : The purpose of this essay is to examine the possibilities for Farsta Centrum so they canincrease their visitor count to avoid losing customers in favor of online shopping. It isinvestigated through several hypotheses that were formed. To accomplish this, a case studywhich consists of two parts has been completed. READ MORE

  5. 5. Omnichannel Development within the Swedish Fashion Retail Industry

    University essay from KTH/Skolan för datavetenskap och kommunikation (CSC)

    Author : August Ejnarsson; [2016]
    Keywords : Omnichannel; Retail; Omni; Fashion; Multi; Channel; Cross; Omnikanal; Mode; Handel; Detaljhandel;

    Abstract : Omnichannel is the latest shift in retail which is driven by new technological advancements and changes in customer behaviors. In order to stay competitive retailers are required to integrate their sales and communication channels and deliver a seamless shopping experience to the customers. READ MORE