Essays about: "consumer studies"

Showing result 21 - 25 of 691 essays containing the words consumer studies.

  1. 21. Impact of Increased Grocery Prices on Households : Studying Sweden 2022/2023

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Freja Engström; Caroline Eriksson; [2023]
    Keywords : Price Elasticity; Price Shock; OLS Regression; Price Increases; Food Consumption; Household Demand; Grocery Prices; Income Effects; Organic Produce; Priselasticitet; Prischock; OLS-regression; Prisökningar; Livsmedelskonsumtion; Hushållsefterfrågan; Livsmedelspriser; Inkomsteffekter; Ekologiska Livsmedel;

    Abstract : In 2022, food prices increased rapidly, prompting this investigation into how the price shock has impacted consumer behavior. Previous studies have found that price shocks affect low- income households with children the most. A switch to more calorie-dense food and a decreased consumption of snacks. READ MORE

  3. 22. The Adoption of New and Used Electric Vehicles : The difference in the impact of financial factors for new vs. used electric vehicles

    University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

    Author : Pierre Johansson; China Venkatareddy Satti; [2023]
    Keywords : New Electric Vehicles; Used Electric Vehicles; Financial Factors;

    Abstract : The growth of the market for electric vehicles (EVs) is increasing each year with record numbers of newly registered electric vehicles in 2022. Electric vehicles are considered the key component of a sustainable transportation sector. The knowledge of influential factors on purchase decisions for new EVs is high. READ MORE

  4. 23. Extending the line : A case study of the marketing strategies used when managing cannibalization in the FMCG industry

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Josef Mannai; Nadezda Opacic; [2023]
    Keywords : ;

    Abstract : The purpose of this study is to enhance our understanding of the marketing strategies used to manage cannibalization when extending product lines within the fast-moving consumer goods (FMCG) industry. Previous research has mainly investigated the causes and consequences of cannibalization, while cannibalization management has gotten limited attention and does not include companies' strategic undertakings. READ MORE

  5. 24. Influencer Marketing & Impulsive Buying : A Quantitative Study On Influencer Marketing and Discount Codes Effect On Impulsive Buying and Purchase Satisfaction

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Elin Egelbäck Starud; Elsa Claesson; [2023]
    Keywords : Influencer Marketing; Fast Fashion; Social Media; Impulsive Buying; Consumer Behavior; Purchase Intention; Discount Codes; Time Limitation; Trust; Five-Step Purchase Decision Process;

    Abstract : Influencer marketing is a new marketing strategy that has risen in popularity to be used by businesses during the last decade. Even though studies have been previously made on influencer marketing, little research has been made specifically on influencer marketing in combination with their discount codes being offered. READ MORE

  6. 25. Labour Demand Composition and Wage Responses in a Transition to a Clean Economy : A Case Study on the EU ETS

    University essay from Uppsala universitet/Nationalekonomiska institutionen

    Author : Jeroen Boksebeld; [2023]
    Keywords : Environmental Economics; EU ETS; Labour market; Sustainable Transition; Deterministic Simulation; Economics;

    Abstract : This thesis studies the effect on labour demand of a transition from an unconstrained economy featuring a ’clean’ and a ’dirty’ production method towards a fully clean economy, using a simplified General Equilibrium model. This model is calibrated to the European Union Emission Trading System (EUETS) and features a linear decline in a cap placed on the dirty production method. READ MORE