Essays about: "cultivation theory"

Showing result 21 - 25 of 59 essays containing the words cultivation theory.

  1. 21. CULTIVATION EFFECTS IN A FRAGMENTED MEDIA ENVIRONMENT. Examining the reciprocal relationship between selective media use and crime perceptions

    University essay from Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

    Author : Angelica M. A Cöster; [2020-07-21]
    Keywords : media effects; cultivation theory; the reinforcement spirals model; selective exposure; alternative media; crime perceptions; first-order effects; interpersonal communication; media content analysis; structural equation modelling; cross-lagged panel model;

    Abstract : Our media environment has changed rapidly since the cultivation theory was proposed by Gerbner in the late '60s. The amount of news media content has increased to an unprecedented level and the surge of alternative media sites has given news media consumers the option to selectively expose themselves to news that conveys a version of reality which is aligned with their own perceptions. READ MORE

  3. 22. Potato farmers’ decision-making under uncertainty : a study about farmers’ reference points and domain specific risk preferences.

    University essay from SLU/Dept. of Economics

    Author : Daniel Pettersson; [2020]
    Keywords : eckel and grossman method; experimet; farmers; potato cultivation; prospect theory; reference point; risk domains; risk preference;

    Abstract : Swedish agriculture has declined for several decades, and for potato cultivation, the decrease has been particularly dramatic. At the same time, Sweden has adopted a national food strategy that aims to increase the production of foodstuff in Sweden. If this strategy is to be realized, the trend of declining production must be reversed. READ MORE

  4. 23. Lepidium Campestre : en ekonomisk analys av fältkrassing

    University essay from SLU/Dept. of Economics

    Author : Arvid Ektander; Kristian Pettersson; [2020]
    Keywords : alternativa grödor; fältkrassing; Lepidim campestre; optimering; vinstmaximering;

    Abstract : Världens befolkning ökar ständigt vilket ställer krav på produktion och konsumtion av livsmedel. De arealer som finns tillgängliga behöver på sikt nyttjas effektivare för att kunna mätta en ökande befolkning. Utöver denna problematik behöver livsmedel även fortsättningsvis produceras hållbart. READ MORE

  5. 24. Representation and Stereotyping in Board Games. A Study of How Gender, Race, Sexuality, Ability and Age Are Portrayed in Strategic Board Games

    University essay from Göteborgs universitet/Institutionen för kulturvetenskaper

    Author : Maria Oliviander; [2019-07-08]
    Keywords : representation; stereotypes; gender roles; board games; gender theory; intersectionality theory; cultivation theory;

    Abstract : The purpose of this investigation is to see if contemporary strategic board games maintain a stereotypical representation of different societal groups. The main objectives are to see to what extent different social groups are represented and how they are being represented. Special attention will be directed at stereotypes. READ MORE

  6. 25. Kungen av Instagram

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Linn Danielsen; Anja Tuunanen; [2019]
    Keywords : Cultivation theory; media influence; media and masculinity; masculine hegemony; media and social construct of reality; objectification; Social Sciences;

    Abstract : Cultivation theory is a well-established theory within the field of mass communication. Its initial objective was to explain if and how television viewing, could influence its viewers perspective of reality and thereby also the culture in which they live. READ MORE