Essays about: "culture and Hofstede"
Showing result 6 - 10 of 137 essays containing the words culture and Hofstede.
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6. Culture indside the walls, without walls
University essay from Lunds universitet/Institutionen för strategisk kommunikationAbstract : Under de senaste årtiondet har det skett en förändring där allt fler företag erbjuder möjligheten för medarbetare att arbeta digitalt, oberoende av arbetsplatsen. Syftet med denna uppsats är att undersöka hur kommunikationsstrategier används i digitala organisationer för att skapa och upprätthålla organisationskultur. READ MORE
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7. Cross-Cultural communication in Ghana : Hofstede’s cultural dimensions impact Ghanaian’s purchase decision
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Purpose: The article describes how cross-cultural communication might impact purchase decisions in the fourth stage of the decision-making process. It also examines how cultural value influences the Ghanaian consumer. The results and conclusions aim to help MNEs comprehend Ghanaian culture. READ MORE
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8. The effect of the dimension of culture masculinity/ femininity in communication in multinational projects
University essay from Jönköping University/Internationella HandelshögskolanAbstract : As companies expand their operation worldwide, multinational communication in multi-cultural teams has become an important research topic, therefore, the purpose of this study promises to offer an understanding of how different degrees of the single dimension of culture MAS (Masculinity/Femininity) affects communication in a multinational and multicultural environment, using as a starting point and reference for this study an undis-closed Swedish multinational company with operations in over 70 countries.The cultural dimension of MAS used in the study was proposed by Geert Hofstede (1980) as part of his research on culture, and it is a key element that set the bases of this work. READ MORE
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9. The Impact of Distance Work on Culture Development During an Era of Digital Transformation
University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälleAbstract : Companies are going through a phase that is called “Industrie 4.0” where the aim is to adapt their organization and culture toward the industrial revolution that is going on. There are multiple cultural aspects to look at while going into this process. READ MORE
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10. Cross-National Differences in Risk Preferences
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Purpose: This research aimed to investigate cross-national differences in risk preferences to uncover whether risk appetite, consisting of perceived and actual risk, differs amongst demographics. This paper aims to understand whether Polish and Dutch business students differ in their risk preferences and how this impacts strategic management. READ MORE