Essays about: "customer awareness"

Showing result 11 - 15 of 268 essays containing the words customer awareness.

  1. 11. Sustainablility message appeals and deception in cleaning products : A study on trust of Emotional vs Rational sustainability appeals

    University essay from

    Author : Alice Sbrogio; Kristian Shamon; [2023]
    Keywords : sustainability; advertisement; laundry detergents; deception; trust; purchase intention; rational appeal; emotional appeal;

    Abstract : In an increasingly environmentally conscious world, the creation of sustainable communication and marketing becomes crucial. Generally, young consumers are environmentally conscious and seek sustainable products while remaining wary of greenwashing and deceptive claims. READ MORE

  3. 12. Facilitation of sustainability in early phases of start-up development

    University essay from Mälardalens universitet/Akademin för innovation, design och teknik

    Author : Iryna Kozinska; [2023]
    Keywords : sustainability; start-ups; sustainable business models; early stages; life-centred design.;

    Abstract : The thesis focuses on the integration of sustainability in the early stages of startups by developing a new framework. Given the resource constraints and focus on viability, it might be difficult for startups to consider sustainability at these early stages. A literature review revealed a lack of information on this subject. READ MORE

  4. 13. Implementing Life Cycle Assessment in the Product Development Process : Creating a simplified LCA-tool to support decision making and implement sustainability as a design parameter

    University essay from Linköpings universitet/Industriell miljöteknik

    Author : Markus Johansson; Jonatan Sars; [2023]
    Keywords : ;

    Abstract : Design is described as the main factor influencing a product's sustainability, and with industrial growth, global interest in sustainability issues has also increased. Furthermore, the design process is an important part when companies are to reduce climate impact of their products, and that the demand for more environmentally friendly products is increasing. READ MORE

  5. 14. Unveiling Sustainability Reports : A multi-method research of sustainable issues raised in sustainability reports in the fast fashion industry.

    University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Author : Josefin Johnsson; Rebecca Dyring-Bro; Ronja Sten; [2023]
    Keywords : Customer awareness; Transparency; Sustainability reports; Fast fashion; Pollution - Sustainable development; Climate impact; Environmental footprint; Sustainability Awareness  ;

    Abstract : Sustainability has over the years been of interest and not least to the fast fashion industry. The phenomenon of sustainability reports has therefore occurred by small and large companies produced for society today. Companies present a list of past, present and future sustainable activities to suppliers, competitors, shareholders and customers. READ MORE

  6. 15. Are Influencers the Next Brand-Building Tool? : A Qualitative Study on How Influencer Marketing Affects Customer-Based Brand Equity

    University essay from Umeå universitet/Företagsekonomi

    Author : Klara Brännström; Sandra Elstig; [2023]
    Keywords : Influencer Marketing; Customer-Based Brand Equity;

    Abstract : Given the rise of social media and the growing importance of influencers on consumer behavior, gaining an understanding of how influencers and the practice of influencer marketing impact the brand from the consumer's perspective is crucial. Additionally, a significant amount of companies compete for consumers' attention in today's market. READ MORE