Essays about: "customer awareness"

Showing result 16 - 20 of 268 essays containing the words customer awareness.

  1. 16. Digital Transformation in the Fast Fashion Industry: How do Consumers Perceive Phygital Retail?

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Andi Nur Haeriah; Chiara Jutz; [2023]
    Keywords : Digital Transformation; Fast Fashion Brand; Phygital Retail; Customer-Based Brand Equity.; Business and Economics;

    Abstract : The fashion industry has witnessed significant digital transformation, leading to the emergence of phygital retail that seamlessly integrates physical and digital experiences. This study explores the impact of phygital store design on customer-based brand equity in the fast fashion sector, focusing on the drivers and barriers that shape customer perceptions of phygital retail. READ MORE

  3. 17. The sustainable modular jewellery box : for Pablo Joyería Relojería and Olby Design

    University essay from Högskolan i Skövde/Institutionen för ingenjörsvetenskap

    Author : Eva Moreno Castillo; [2023]
    Keywords : ;

    Abstract : Small shops in small villages are facing the threat of extinction, leading to the loss of traditional craftsmanship and cultural heritage. Simultaneously, the rise of fast fashion has introduced a culture of disposable products, resulting in unsustainable environmental consequences. READ MORE

  4. 18. Digitalization’s role in the transition towards a sustainable energy system : A Qualitative Study on Swedish Households’ Use of Digital Services and Technologies for Lowering Consumption

    University essay from

    Author : Mikaela O'Bryan; Peter Malmström; [2023]
    Keywords : Digitalization for sustainability; Energy management; Energy crisis; Digital services; Sustainability;

    Abstract : In the transition from fossil fuels, the energy sector is facing an urgent transition to a more sustainable way of consuming energy and using power resources. In the coming 15-20 years, Sweden is looking to increase their need for electricity by 65%, which the infrastructure is not yet prepared to manage. READ MORE

  5. 19. Brand equity in the Twitch streamers market : A quantitative study of David Aaker’s brand equity model.

    University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Author : Andreea Anchidin; Sofia Bigert; [2023]
    Keywords : Brand Equity; Brand Loyalty; Brand Awareness; Brand Associations; Perceived Quality Streamers; Influencers;

    Abstract : Purpose: This research aims to test the application of a customer-based brand equity model, based on Aaker´s well-known conceptual framework of brand equity in the context of streamers.  Design/Methodology- This research has used multiple linear regression to test the relationship between brand equity and brand loyalty, brand awareness, brand associations as well as perceived quality. READ MORE

  6. 20. EXPLORING THE DIGITAL LANDSCAPE : UNRAVELING THE IMPACT OF GENERATIVE ARTIFICIAL INTELLIGENCE AWARENESS AND PERSONALIZATION ON USER ENGAGEMENT IN SOCIAL MEDIA MARKETING

    University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

    Author : Isak Jarrín González; Gulcan Kayhan; [2023]
    Keywords : Generative Artificial Intelligence; User Engagement; Marketing Strategies; Consumer Awareness; AI-Generated Content;

    Abstract : The study aims to investigate user engagement in the Generated Artificial Intelligence (GAI) marketing content within social media marketing. The increasing prominence of GAI content has sparked diverse reactions, particularly concerning the safety of personalized content and individuals' awareness of their data being utilized for customization. READ MORE