Essays about: "customer behavior e-commerce"

Showing result 1 - 5 of 46 essays containing the words customer behavior e-commerce.

1. 1. "Cracking the GenZ Code: Unraveling the Needs, Pain Points, and Desires for an Improved Omnichannel Fashion Experience" : A qualitative study by understanding the consumer decision-making process

   University essay from Linnéuniversitetet/Institutionen för management (MAN)

   Author : Ebba Uhlin; Moa Lundberg; [2023]
   Keywords : Omnichannel; E-commerce; Physical Stores; Pain Points; Touchpoints; Customer Journey; Consumer Decision-Making Process; Retail Technologies; Generation Z;

   Abstract : In recent years there has been a remarkable distribution of the omnichannel environment, which has emerged as a significant factor in the fashion industry. Today's society is characterized by customers who possess extensive knowledge and easy access to information online, with the added convenience of constantly available e-commerce. READ MORE

3. 2. How is E-commerce Live Streaming on TikTok Different from Traditional E-commerce on Alibaba?

   University essay from Jönköping University/IHH, Företagsekonomi

   Author : Liu Xinyi; [2023]
   Keywords : ;

   Abstract : Background: In recent years more and more consumers in the Chinese market are participating in e-commerce live streaming platforms for online shopping, which is a challenge for traditional e-commerce and an opportunity for brands. TikTok and Alibaba, as one of the major e-commerce live streaming platforms and traditional e-commerce platforms in China, can provide a new perspective for brands. READ MORE

4. 3. China Influencer E-commerce Livestreaming Marketing Strategy Research

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Yimeng Ma; [2023]
   Keywords : e-commerce; netnography; influencers; followers; and online community;

   Abstract : The surge of mobile internet and electronic devices has revolutionized consumer interactions and information consumption. Livestreaming emerges as a prevalent advertising method in e-commerce, compensating for the static nature of traditional platforms by providing dynamic buying experiences. READ MORE

5. 4. Avoidance Practices within Returns Management : Indetifying Solutions and Assessing Feasibility for Reducing Returns in Fashion E-commerce

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : Melis Irem Okur; Sandra Ransed; [2023]
   Keywords : E-commerce; Returns Management; Customer Returning Behavior; Return Avoidance; Fashion Industry; E-handel; Returhantering; Returbeteende; Förebyggande metoder; Modebranschen;

   Abstract : Returns in the fashion e-commerce industry have experienced a significant increase in recent years, and with the continuous growth of e-commerce, returns are expected to further increase. Companies are faced with the choice of either improving existing return processes or focusing on avoiding returns before a purchase is made. READ MORE

6. 5. Predicting Customer Churn in E-commerce Using Statistical Modeling and Feature Importance Analysis : A Comparison of Random Forest and Logistic Regression Approaches

   University essay from Umeå universitet/Institutionen för matematik och matematisk statistik

   Author : Amanda Rudälv; [2023]
   Keywords : Customer behavior; E-commerce; Churn prediction; Statistical model; Machine learning; Random forest; Logistic regression; Feature importance; Kundbeteende; E-handel; Kundbortfall; Statistisk modell; Maskininlärning; Random forest; Logistisk regression; Variabelsignifikans;

   Abstract : While operating in online markets offers opportunities for expanded assortment and convenience, it also poses challenges such as increased competition and the need to build personal relationships with customers. Customer retention be- comes crucial in maintaining a successful business, emphasizing the importance of understanding customer behavior. READ MORE