Essays about: "customer relationship management and customer experience"

Showing result 11 - 15 of 53 essays containing the words customer relationship management and customer experience.

1. 11. “Beyond Goods and Services": an application of the Experience Economy and Strategic Management in the Restaurant Industry : A qualitative study of restaurant professionals

   University essay from Umeå universitet/Företagsekonomi

   Author : Estelle Larrouquet; Alexia Groga-Bada; [2020]
   Keywords : ;

   Abstract : “In a world saturated with largely undifferentiated goods and services, the greatest opportunity for value creation resides in staging experiences” (Pine & Gilmore, 2011, p. ix). This observation is more than ever actual. Nowadays, organizations must face intense competition and struggle to differentiate themselves. READ MORE

3. 12. Directing Customer Social Identity Through Influencer Marketing and Brand Co-creationActivities : A NA-KD Case Study

   University essay from Jönköping University/IHH, Företagsekonomi

   Author : Sylvie DellaBruna; Beata Edlund; [2020]
   Keywords : Influencer Marketing; Brand Co-Creation; Brand Communities; Brand-Self Connection; Brand Experience;

   Abstract : Background: Today, for firms to engage with customers, it takes more than traditional advertisements, enticing prices and celebrity endorsements. Customers now rely on and expect to become an active rather than passive participant in the firm’s branding and marketing activities. READ MORE

4. 13. Business Model Innovation: The Case of Fitness Industry

   University essay from Linnéuniversitetet/Institutionen för informatik (IK)

   Author : Daria Miasnikova; [2020]
   Keywords : Business Model; Business Model Innovation; Digital Transformation; Value Creation; Digital Fitness;

   Abstract : Abstract. Business model innovation and design is an important tool in successful implementation of an organizational strategy. The purpose of this study is to explore value creation throw business model innovation. In this case is proposed to consider the possibility of implementing so-called virtual classes or interactive training. READ MORE

5. 14. A qualitative study of self-identity and cultural ideals impact on Swedish females within Gen Z’s purchase behavior

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Julia Bengtsson; Cecilia Menninge; [2020]
   Keywords : Cultural ideals; elaboration likelihood model; Generation Z; identity; purchase behavior; Swedish females;

   Abstract : Title: A qualitative study within retail of self-identity and cultural ideals impact on Swedish females within Generation Z’s purchase behaviour Authors: Cecilia Menninge & Julia Bengtsson Institution: Linnaeus University, School of Business and Economics. Program: Detaljhandel and Service Management (180hp), Customer Experience Management (180 hp) Course: 2FE67E Supervisor: MaxMikael Wilde Björling  Examiner: Miralem Helmefalk Purpose: The purpose of this study is to, through interpretation and analysis of females within Gen Z, create knowledge and understanding of how self-identity and cultural ideals affect purchase behaviour Method: An interview study that addresses the topic of identity and cultural ideals impact on purchase behaviour. READ MORE

6. 15. The need for speed : A study of how a new digital tool can affect B2B relationships

   University essay from Umeå universitet/Företagsekonomi

   Author : Josefin Hellsten; Johan Näsström; [2019]
   Keywords : B2B relationships; 3D virtual prototypes; relationship marketing;

   Abstract : The technological development that we have seen in the last decades has resulted in a more digitized business environment and affected industries from an innovative and competitive perspective. The digital transition is an ongoing process and it creates opportunities and challenges for businesses globally. READ MORE