Essays about: "customer relationship management and customer experience"

Showing result 21 - 25 of 53 essays containing the words customer relationship management and customer experience.

1. 21. Supply Chain Management Practices and Performance: How To Thrive and Not Just Survive in a Low-Margin Supply Chain

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Doina Emilian; Karin Jönsson; [2018]
   Keywords : Supply Chain Management; Dairy; Retailers; Processors; Farmers; UK; SCM Practices; Competitive Advantage; Organisational Performance; Business and Economics;

   Abstract : Supply Chain Management (SCM) has increasingly become the focus of many organisations in a vast array of industries. However, due to external environment pressures and the multitude of internal management options, firms experience difficulties in determining how to best manage a supply chain in order to create a competitive advantage and enable higher organisational performance. READ MORE

3. 22. Transitioning​ to​ a new​ Customer​ Relationship​ Management​ ​System: Challenges​ and​ ​Recommendations

   University essay from Malmö högskola/Fakulteten för teknik och samhälle (TS)

   Author : Per Hansson; Anton Persson; [2017]
   Keywords : CRM; Customer Relationship Management; Change Management; CRM Challenges; CRM Success Factors; CRM Needs; Change Management Objectives; Change Management Value; Customer Relationship Management Implementation; Customer Relationship Management Systems; CRM Efficiency; CRM Case Study;

   Abstract : Abstrakt (Svenska) - Vikten av att ha effektiv hantering av kundrelationer (CRM) inom företag väger mycket, för att på ett lyckat sätt öka förståelsen och samarbeten med kunder. Företag ändrar eller uppdaterar sina CRM system för att kunna öka arbetseffektiviteten. READ MORE

4. 23. Managing Innovation: Motives and Success Factors Behind Corporate Spin-offs in Stockholm, Sweden : Featuring Case Studies of Local Spin-offs

   University essay from KTH/Industriell ekonomi och organisation (Inst.)

   Author : Adam Nilsson; [2017]
   Keywords : corporate spin-offs; entrepreneurship; intrapreneurship; innovation; research and development; business models; technology;

   Abstract : Corporate spin-offs have been on the rise in recent years and this trend has captured the interest from corporations worldwide who are looking to manage change and innovation in a new and exciting way.  This research includes primary data from case studies conducted through semi-structured interviews and secondary data from previous research around the subject area. READ MORE

5. 24. Is Electronic Customer Relationship Management for Luxury Brands? : Case study of the fashion luxury industry

   University essay from Högskolan i Jönköping/IHH, Företagsekonomi

   Author : Patricia Kejmar; Jennifer Stefansson; [2017]
   Keywords : ;

   Abstract : Luxury brands are motivated by their long-term vision, where the establishment of relationships with high-net worth customers is essential. Further supported by the fact that it may cost them as much as five times more to acquire new customers than retaining existing new ones. READ MORE

6. 25. Customer journey in B2B SaaS business models

   University essay from KTH/Skolan för datavetenskap och kommunikation (CSC)

   Author : Mariia Opanasenko; [2017]
   Keywords : Customer journey; customer experience; customer success; SaaS; B2B;

   Abstract : In this paper customer journey for B2B SaaS business models was analyzed to study customer experience, customer success and its key performance indicators. The research method is the case study of Supplier Relationship Management SaaS solution provider. READ MORE