Essays about: "customer relationship management and customer experience"

Showing result 6 - 10 of 53 essays containing the words customer relationship management and customer experience.

1. 6. Food delivery or Forced delivery? A case study on restaurants' business model innovation in response to digital platforms

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Emil Clemensson; Wendela Spelmans; [2021]
   Keywords : Digital platforms; Gig economy; Business model; Business model innovation;

   Abstract : Digital platforms have prospered since the beginning of the pandemic and radically change how firms create and capture value. The restaurant industry has been particularly exploited, invoking strains on incumbent restaurants' business models and leaving managers in unfamiliar territory. READ MORE

3. 7. A Cloud-based Business Process Automation Platform for Customer Interaction : Research, development, integration, deployment and test of a Business Process Automation platform to manage company customer relations through the cloud.

   University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Author : Nicola Fiorello; [2021]
   Keywords : Business process management; Cloud deployment; Smart customer interaction.; Distribuzione su cloud; Gestione di processi aziendali; Interazione intelligente con i clienti.; Affärsprocesshantering; molndistribution; smart kundinteraktion.;

   Abstract : Customer relationship management is a crucial point of many businesses, and is often characterized by repetitive and monotonous actions carried out by operators. The evolution of technology, in this regard, is leading to a highly multi-channel scenario, where the entire history of interactions between the company and the customer is fragmented across different services and communication tools. READ MORE

4. 8. The rise of the FMCG flagship stores, a qualitative study exploring the phenomenon of FMCG flagship stores

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Olle Stenbäck; Albin Waldeck; [2021]
   Keywords : FMCG; Flagship stores; brand experience; consumer-brand relationship; customer-based brand equity; Business and Economics;

   Abstract : Thesis Purpose: The purpose of this study is to explore and develop an understanding of the rather unexplored phenomenon of using flagship stores in the FMCG industry. We want to explore what an FMCG flagship store is to understand why it is used in the context of strategic brand management. READ MORE

5. 9. Have you ever had a terrible online shopping experience?

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Mengran Qu; Luqi Xu; [2020]
   Keywords : Online customer experience; low-quality delivery; low-quality online customer service; low-quality website design; negative impact;

   Abstract : Background: Nowadays, the development of the internet makes online shopping more popularized . The appearance of online shopping brings considerable benefits to customers, however, there are still risks in the area. READ MORE

6. 10. Customers’ return reasons and preferences about product-oriented tools : An exploratory mixed methods research in a fashion e-commerce context

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Maria Zetterberg; Ellinor Lönnström; Filippa Bäckegren; [2020]
   Keywords : e-commerce; returns management; fashion; product returns; return reasons; product-oriented tools;

   Abstract : Purpose: The purpose of this study is to explore whether customers’ return reasons differ between product groups and if their e-commerce experience is related to the return reasons. Moreover, we test if customers’ e-commerce experience is related to whether they refrain from ordering apparel when there is a perceived absence of information, and what product-oriented tools they prefer when purchasing apparel online. READ MORE