Essays about: "customer relationship management and customer experience"

Showing result 16 - 20 of 53 essays containing the words customer relationship management and customer experience.

  1. 16. On Optimization of Sequential Decision-Making in Customer Relationship Management using Deep Reinforcement Learning

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Christian Ryan; [2019]
    Keywords : ;

    Abstract : Customer relationship management (CRM) is a fickle but pivotal elementto the success of any business. Used correctly, it can not only yield higherrevenue and lower operational costs, but significantly boost customersatisfaction. Nonetheless, it can also be mismanaged—sacrificing thewell-being of customers for profitability. READ MORE

  3. 17. User Centred design of Conversational UI for Wealth Management Customers

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Ketaki Uma; [2019]
    Keywords : Trust; Conversational UI; Wealth Management; HCI;

    Abstract : Conversational UI (CUI) like voice assistant and chatbot are being introduced to provide 24x7 enquiry response, advice and technical support. This study aims at assessing User Experience related factors, which reinforce Trust between Wealth Management customer and the CUI in tasks normally performed by Relationship Managers. READ MORE

  4. 18. Visualizing project information from the perspective of a client : How do you present information in a user friendly manner?

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Victor Sjödin; [2019]
    Keywords : User experience; Project management; Information visualization; Human-computer interaction; Digital transformation; ;

    Abstract : The importance for businesses to adapt to the digital age should not be understated. The demand for businesses to provide its customers and clients with engaging, immersive, collaborative, and interactive products is increasing as well. User experience is a term that encapsulates these demands very well. READ MORE

  5. 19. E-loyalty in digital platforms : How do the employees in banks experience their work with customer e-loyalty, individually and in relation to each other?

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Johanna Näsholm Johansen; Noor Al Amin; [2018]
    Keywords : CRM; eCRM; Digitalization; Banking; Loyalty; e-loyalty; 8C Model;

    Abstract : This thesis aims to study how the top management and employees in banks experience their work with customer e-loyalty in digital settings, both individually and in relation to each other. Today's bank customers desire freedom in where they conduct their business and do at the same time require a deeper personal relationship with their bank advisors. READ MORE

  6. 20. Teacher-rector gender match effects in Swedish private schools

    University essay from Handelshögskolan i Stockholm/Institutionen för nationalekonomi

    Author : Maelle Saulnier; [2018]
    Keywords : Manager-employee relationship; Gender differences; Gender bias; Private schools;

    Abstract : A growing body of economic research incorporates insights from social psychology into standard economic analysis to study how group membership and social context affect economic agents. My paper fits into this literature by investigating gender similarity effects in the manager-employee relationship within the context of Swedish private schools. READ MORE