Essays about: "customer relationship management on commercial banks"

Found 1 essay containing the words customer relationship management on commercial banks.

  1. 1. Identify the Critical Success Factors of CRM Implementation : A study on Chinese Commercial Bank

    University essay from KTH/Skolan för informations- och kommunikationsteknik (ICT)

    Author : Sijie wang; [2011]
    Keywords : ;

    Abstract : The demand from the customer and pressure from the competitive market drive most of the Chinese commercial banks either on their way to implement the CRM systems or they are positively looking for the opportunity to integrate the CRM as an indispensable part of their business strategy in the next few years to come. Customer Relationship Management originated and prevailed among western companies, it has already spread in many East Asian countries, such as: Japan, Korean and China. READ MORE