Essays about: "customer relationship market"

Showing result 1 - 5 of 277 essays containing the words customer relationship market.

1. 1. Competing for the Curb: A Study of the Impact of Ride-Hailing Companies on Traditional Taxi Services

   University essay from Göteborgs universitet/Graduate School

   Author : Hampus Johansson; Sebastian Leijen; [2023-07-19]
   Keywords : Transportation Network Companies TNC ; Internet of Things IoT ; Business Model Canvas BMC ; Business Model Innovation BMI ; Transformation;

   Abstract : In the bustling streets of Sweden, the emergence of Transportation Network Companies (TNCs) has shaken up the taxi industry, leaving incumbents grappling with the need to adapt their business models. While previous research has explored this phenomenon in other parts of the world, little is known about its impact in Sweden. READ MORE

3. 2. Digital media use towards relationship initiation in marketing : A qualitative study of Swedish Micro-firms in a B2B context

   University essay from Umeå universitet/Företagsekonomi

   Author : Xian Li; [2023]
   Keywords : Keywords: Digital media; Relationship marketing; Business-to-Business marketing; Trust; Customer relationship initiation;

   Abstract : This thesis aims to explore what and how Swedish micro firms use digital media towards relationship initiation in a Business-to-Business (B2B) context. Digital media has been increasingly studied in marketing over time, but it has been predominated by Business-to- Customer (B2C) context, while the Business-to-Business context lacks attention, micro B2B firms even less in particular. READ MORE

4. 3. Sustainablility message appeals and deception in cleaning products : A study on trust of Emotional vs Rational sustainability appeals

   University essay from

   Author : Alice Sbrogio; Kristian Shamon; [2023]
   Keywords : sustainability; advertisement; laundry detergents; deception; trust; purchase intention; rational appeal; emotional appeal;

   Abstract : In an increasingly environmentally conscious world, the creation of sustainable communication and marketing becomes crucial. Generally, young consumers are environmentally conscious and seek sustainable products while remaining wary of greenwashing and deceptive claims. READ MORE

5. 4. From photovoltaics to microgrids : A case study on Loccioni and how its tailored solutions compete with standardized products in the energy utility industry

   University essay from Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknik

   Author : Jakob Mehlig; Simon Rosén; [2023]
   Keywords : Niche markets; Tailored solutions; Standardization; Customer relationship management; Dominant logic;

   Abstract : Global industries are undergoing significant sustainability transitions, presenting new opportunities for R&D and innovation-driven companies. Rather than competing in large markets, these companies thrive in specialized niches. READ MORE

6. 5. The Impact of Store Image Attributes on Store Satisfaction and Store Loyalty : of Hard Discounter Grocery Retailers

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

   Author : Bahdi Joelle; [2023]
   Keywords : Store Attributes; Store Image; Store Satisfaction; Store Loyalty; Hard Discounter;

   Abstract : Maintaining and increasing customer loyalty has become a crucial strategic objective for businesses due to cross-shopping and intensified competition across many industries. In the realm of grocery retailing, the necessity for retailers to invest resources towards fostering customer loyalty has reached unprecedented levels, primarily due to the proliferation of shopping formats accessible to customers. READ MORE