Essays about: "customer relationship technology"

Showing result 6 - 10 of 256 essays containing the words customer relationship technology.

  1. 6. From photovoltaics to microgrids : A case study on Loccioni and how its tailored solutions compete with standardized products in the energy utility industry

    University essay from Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknik

    Author : Jakob Mehlig; Simon Rosén; [2023]
    Keywords : Niche markets; Tailored solutions; Standardization; Customer relationship management; Dominant logic;

    Abstract : Global industries are undergoing significant sustainability transitions, presenting new opportunities for R&D and innovation-driven companies. Rather than competing in large markets, these companies thrive in specialized niches. READ MORE

  3. 7. Utilization of AI in Digital Marketing : An empirical study of Artificial Intelligence and the impact of effectiveness, ethics and regulations.

    University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

    Author : Belinda Sundqvist; Jerar Ohanisian; shaafi osman ali; [2023]
    Keywords : Artificial intelligence AI ; Digital marketing; Search engine optimization SEO ; Customer relationship management CRM ; Gathered data; Ethics; Effectiveness; Regulation;

    Abstract : Date: 2023-05-30 Level: Bachelor thesis in Business Administration, 15 cr Institution: School of Business, Society & Engineering, Mälardalen University Authors: Belinda Sundqvist         Jerar Ohanisian                 Shaafi Osman Ali                        00/09/08                        97/09/03                               99/02/05 Title: Utilization & impact of AI in digital marketing Examinator: Magnus Linderström  Supervisor: Stylianos Papaioannou Keywords: Artificial intelligence (AI), Digital marketing, Search engine optimization (SEO), Customer relationship management (CRM), Gathered data, Ethics, Effectiveness, Regulation Research question: How do businesses utilize AI and how does it impact digital marketing? Purpose: The purpose of this study is to examine how organizations use artificial intelligence (AI) technology in their digital marketing, and how this affects their efforts to communicate digitally. This in conjunction with any repercussions regarding ethical and legal concerns, that may occur through the utilization of AI. READ MORE

  4. 8. Consumer purchasing behaviour influence on sustainable product development in the automotive industry.

    University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Author : Ben Babu; Rohit Reddy Maddhuri; [2023]
    Keywords : ;

    Abstract : AbstractDue to increased customer knowledge of the environmental effects of conventional automobiles and their concerns, the automotive industry is undergoing a substantial change toward sustainability and environmentally friendly goods. The goal of this study is to examine the relationship between customer purchasing behaviour and new product development, with an emphasis on environmentally friendly automotive products. READ MORE

  5. 9. Co creation strategy: application to the customer relation in a packaging company and real estate agency. : A qualitative study, with the perspective of business to business and business to customer

    University essay from Mälardalens universitet/Akademin för innovation, design och teknik

    Author : Samia Dahir Idriss; [2023]
    Keywords : customer relationship management; co creation strategy; customer engagement; Value creation; Co creation; Co-production.; kundrelationshantering; samskapande strategi; kundengagemang; värdeskapande; samskapande; samproduktion.;

    Abstract : This master thesis investigated whether co creation strategy can be effective in a business to business and business to customer and can enhance customer relations challenges. This is to be able to help NykopingHem and EQpack enhance their current customer relations challenges. READ MORE

  6. 10. Mission impossible : A case study on how to manage the tension between openness and secrecy in the defense industry

    University essay from Linköpings universitet/Institutionen för ekonomisk och industriell utveckling; Linköpings universitet/Filosofiska fakulteten

    Author : Lisa Eriksson; Lovisa Sajland; [2023]
    Keywords : Open innovation; The paradox of openness; Differentiation and integration approach; Defense industry; Saab AB; Offset; Transfer of Technology; Brazil;

    Abstract : Title: Mission Impossible? A case study on how to manage the tension between openness and secrecy in the defense industry. Background: This thesis is built upon a unique case exhibiting open innovation within the defense industry. READ MORE