Essays about: "customer resources management"

Showing result 1 - 5 of 197 essays containing the words customer resources management.

  1. 1. Digitalization and Electrification´s Transformational Impact on the Automotive Mobility Industry - A multiple case study on the Swedish automotive mobility industry facing changing business models, challenges, and future opportunities

    University essay from Göteborgs universitet/Graduate School

    Author : Max Guron; [2023-07-19]
    Keywords : Digitalization; Electrification; Business model; Business model framework; Business model innovation; Technological Change; Industrial Change; Disruptive technology; Automotive Mobility; Automotive Industry; Mobility services; Car-sharing; Automotive manufacturers; Car-sharing providers; ride-hailing providers;

    Abstract : The automotive mobility industry, including car manufactures, car-sharing, and ride-hailing companies, is experiencing technological change through electrification and digitalization. These two trends can potentially disrupt the whole industry through, i.e. READ MORE

  3. 2. “The Effects of Sensory Marketing in Physical Second-Hand Stores” : A qualitative study of how applying sensory marketing in a physical second-hand store can influence consumers to choose more sustainable options while shopping for apparel.  

    University essay from Linnéuniversitetet/Institutionen för management (MAN)

    Author : Kajsa Carlsson; Carina Klingestam Lundqvist; [2023]
    Keywords : Second-hand; Sustainability; Sensory Marketing; Physical Stores; Purchase Decisions; Customer Experience; Fast Fashion;

    Abstract : The emergence of online stores specializing in fast fashion apparel has presented a significant challenge to brick-and-mortar stores and has had detrimental consequences for the environment. Consequently, it is essential for physical stores to stay informed about emerging trends in physical store design. READ MORE

  4. 3. "How can tech startups enhance their customer retention and acquisition

    University essay from Högskolan i Gävle/Avdelningen för ekonomi

    Author : Danut Avram; Oluwadamilola Olaitan; [2023]
    Keywords : Customer retention; Customer acquisition; Social media marketing; User engagement; Brand awareness; Tech startups; Customer relationship management CRM ; Trust; Targeted advertisement.;

    Abstract : This  research  emphasizes  the role  of  social  media  in  customer  acquisition  retention.Furthermore, it investigates insights that have the potential to benefit tech startups inshaping  their  strategies  and  effectively  allocating  resources  to  achieve  consistentcommunication with their customer base. READ MORE

  5. 4. Bulding Resilient Supply Chain : A Qualitative Study of How Covid-19 Affected Supply Chain Resilience in Swedish Small and Medium-Enterprises

    University essay from Umeå universitet/Företagsekonomi

    Author : Robin Synnergren; Jacob Brauer; [2023]
    Keywords : Supply Chain Management; Covid-19 Pandemic; Small and Medium-Sized Enterprises; Supply Chain Resilience Supply Chain Disruption;

    Abstract : Modern supply chains are often characterized by carefully planned and interconnected processes that seamlessly integrate with each other. Supply chains are often efficientduring a stable business environment but are highly vulnerable to risks and disruptions. READ MORE

  6. 5. Mitigation of supply chain uncertainties caused by material shortage : A case study with Loccioni

    University essay from Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknik

    Author : Juliane Wloch; [2023]
    Keywords : Supply chain risk management; supply disruption management; semiconductor shortage; Small- and Medium-sized Enterprises;

    Abstract : The ongoing semiconductor shortage impacts organizations throughout the supply chain operationally and financially. Limited material for a sudden increase in demand during the Covid-19 pandemic led to a heightened supplier power and result in the prioritization of customers. READ MORE