Essays about: "customers_basket"
Found 1 essay containing the word customers_basket.
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1. Apply data mining to segment retail market based on purchasing portfolios
University essay from Högskolan i Borås/Institutionen Handels- och IT-högskolanAbstract : Market segmentation is becoming very familiar and essential to every marketer in the process of designing and implementing an effective target-marketing strategy. It is confirmed in the grocery retail industry about the importance of appropriate market segmentation. READ MORE
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