Essays about: "degree business thesis"
Showing result 6 - 10 of 445 essays containing the words degree business thesis.
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6. Advancements of 3D Bioprinting : A market development study
University essay from Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknikAbstract : In most cases new technology emergence does not guarantee overnight success nor is it developed overnight, rather it is a result of industry expertise spanning over several fields of research. 3D bioprinting is an industry that promises revolutionary implications for healthcare and scholars are discussing application areas such as tissue for oncology research, tissue for patient specific drug development and lastly complex organs for implantation. READ MORE
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7. The Implementation of a Sustainable Corporate Brand: How to Implement a Sustainable Corporate Brand by the Management of a Retail Organization Through Rebranding
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Title: The Implementation of a Sustainable Corporate Brand: How to Implement a Sustainable Corporate Brand by Management of a Retail Organization Through Rebranding Date of the Seminar: 2nd of June 2023 Course: BUSN39 Degree Project in Global Marketing Authors: Henriette Grønlund Christensen and Julie Melchior Eide Supervisor: Veronika Tarnovskaya Keywords: Sustainability, corporate branding, corporate rebranding, internal corporate rebranding, strategy as practise, sustainable corporate brands Purpose: The purpose of this thesis is to understand how a sustainable corporate brand is implemented by management of a retail organization through rebranding. Therefore, the thesis relates corporate rebranding to sustainability with the aim to understand the process from going from a corporate brand to a sustainable corporate brand. READ MORE
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8. Data-Driven Decision-Making In Small Organizations : A qualitative study in optimizing BI deployment in Vasaloppet
University essay from Karlstads universitet/Handelshögskolan (from 2013)Abstract : Organizations are social systems established to make decisions. Modern organizational decision-making is complex and can easily overwhelm the capacity of individuals. Because of the complexity of multi-person decisions, there is a big risk for uncertainty in decision-making. READ MORE
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9. Unravelling the Dynamics of Managerial Attention Allocation: Exploring the Impact of Digital Technologies and Heuristics : A qualitative multiple case study on managers within the energy and power industry
University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknikAbstract : ABSTRACT Date: 2023-05-31 Level: Bachelor thesis in Business Administration, 15cr Institution: School of Business, Society and Engineering, Mälardalen University Authors: Malin Godenius (95/10/06) Victoria Karlson (94/04/01) Sophia Röse (99/12/06) Title: Unravelling the Dynamics of Managerial Attention Allocation: Exploring the Impact of Digital Technologies and Heuristics Supervisor: Edward Gillmore Keywords: Attention-Based View, Heuristics, Digital Technologies, Digital Transformation, Attention Allocation, Managers Research questions: RQ1: What effect do digital technologies have on managers' attention allocation? RQ2: How do digital technologies substitute or complement managers' heuristics? Purpose: This study aims to explore and understand how increased access to digital technologies influences managers' attention allocation. The primary purpose is to investigate how digital technologies may substitute or complement managers' heuristics. READ MORE
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10. A Guilt-free Guilty Pleasure - A Qualitative Study of Consumers’ Process of Coping with the Tension between Health and Hedonism
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Title: A Guilt-free Guilty Pleasure: A Qualitative Study of Consumers’ Process of Coping with the Tension between Health and Hedonism Course: BUSN39 - Degree Project in Global Marketing Authors: Y Nhi Do & Georgia Kakaletri Keywords: Guilt-free Narratives, Healthism, Hedonic Food Consumption, Sensemaking, Cultural Branding, Identity Purpose: The purpose of this thesis is to explore the way consumers make sense of guilt-free narratives in the case of hedonic food consumption and how they cope with the tension between healthism-hedonism. Background: Most relevant studies in the field of food and health focus on psychological motives, and mainly follow a quantitative methodology, which lacks an in-depth analysis of the topic. READ MORE