Essays about: "sustainable corporate brands"

Showing result 1 - 5 of 24 essays containing the words sustainable corporate brands.

  1. 1. The Implementation of a Sustainable Corporate Brand: How to Implement a Sustainable Corporate Brand by the Management of a Retail Organization Through Rebranding

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Julie Melchior Eide; Henriette Grønlund Christensen; [2023]
    Keywords : Sustainability; corporate branding; corporate rebranding; internal corporate rebranding; strategy as practise; sustainable corporate brands; Business and Economics;

    Abstract : Title: The Implementation of a Sustainable Corporate Brand: How to Implement a Sustainable Corporate Brand by Management of a Retail Organization Through Rebranding Date of the Seminar: 2nd of June 2023 Course: BUSN39 Degree Project in Global Marketing Authors: Henriette Grønlund Christensen and Julie Melchior Eide Supervisor: Veronika Tarnovskaya Keywords: Sustainability, corporate branding, corporate rebranding, internal corporate rebranding, strategy as practise, sustainable corporate brands Purpose: The purpose of this thesis is to understand how a sustainable corporate brand is implemented by management of a retail organization through rebranding. Therefore, the thesis relates corporate rebranding to sustainability with the aim to understand the process from going from a corporate brand to a sustainable corporate brand. READ MORE

  3. 2. CSR communication and the use of recycled synthetic fibres in the fashion industry: A content analysis study of two Swedish fashion brands

    University essay from Lunds universitet/Miljövetenskaplig utbildning; Lunds universitet/Centrum för miljö- och klimatvetenskap (CEC)

    Author : Linn Löfling; [2023]
    Keywords : recycled synthetic fibres; fast fashion; slow fashion; CSR communication; Earth and Environmental Sciences;

    Abstract : The fashion industry is one of the largest contributors to environmental issues and has a significant part of plastic production due to the use of synthetic fibres. Much scientific research indicates that the fast fashion model is a significant part of using synthetic fibres; however, slow fashion brands are also using the fibres. READ MORE

  4. 3. Does the content of CSR information matter? : A qualitative study to explore consumers’ attitudes towards fast-fashion companies

    University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Author : Daniel Haj Mousa; Manaka Oshita; Mei Takahashi; [2023]
    Keywords : Corporate Social Responsibility CSR ; CSR communication; attitudes; fast-fashion companies;

    Abstract : Background: Fast-fashion companies are famous for manufacturing the products at cheaper prices and consumers are getting aware of that. Due to the widespread environmental and social problems in the world, Corporate Social Responsibility (CSR) has significantly evolved in fast-fashion industries. READ MORE

  5. 4. Communication of Sustainable Brands within Food and Beverages : A Qualitative Study of KRAV’s CSR Communication

    University essay from SLU/Dept. of People and Society

    Author : Oscar Abelin; [2022]
    Keywords : csr communication; stakeholders; business returns;

    Abstract : We are today living in a complex food system. A system interlinked by series of stakeholders who are affected by each other’s decisions. When you purchase a pack of coffee in the grocery store, your action impacts several other actors. READ MORE

  6. 5. Consuming nature : Toward Transformational Sustainability in Swedish outdoor brands

    University essay from Uppsala universitet/Institutionen för arkeologi och antik historia

    Author : Klara Wellén; [2022]
    Keywords : Consumer culture; friluftsliv; outdoor sector; communications; Transformational Sustainability;

    Abstract : The accelerated cycle of production and consumption has had tremendous environmental consequences since the 20th century. Corporate interest needed a society of over-consumption, creating the take-make-waste linear systems as we know it. READ MORE