Essays about: "internal corporate rebranding"

Found 3 essays containing the words internal corporate rebranding.

1. 1. The Implementation of a Sustainable Corporate Brand: How to Implement a Sustainable Corporate Brand by the Management of a Retail Organization Through Rebranding

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Julie Melchior Eide; Henriette Grønlund Christensen; [2023]
   Keywords : Sustainability; corporate branding; corporate rebranding; internal corporate rebranding; strategy as practise; sustainable corporate brands; Business and Economics;

   Abstract : Title: The Implementation of a Sustainable Corporate Brand: How to Implement a Sustainable Corporate Brand by Management of a Retail Organization Through Rebranding Date of the Seminar: 2nd of June 2023 Course: BUSN39 Degree Project in Global Marketing Authors: Henriette Grønlund Christensen and Julie Melchior Eide Supervisor: Veronika Tarnovskaya Keywords: Sustainability, corporate branding, corporate rebranding, internal corporate rebranding, strategy as practise, sustainable corporate brands Purpose: The purpose of this thesis is to understand how a sustainable corporate brand is implemented by management of a retail organization through rebranding. Therefore, the thesis relates corporate rebranding to sustainability with the aim to understand the process from going from a corporate brand to a sustainable corporate brand. READ MORE

3. 2. The "Ultimate" Metaverse - Tackling the opportunities and challenges of investing in a new world

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Erik Andrén; Therese Hermelin; Alice Pehrson; [2022]
   Keywords : Facebook; Meta; Metaverse; Ralph Lauren; Investment; Corporate Brand Management and Reputation; Business and Economics;

   Abstract : It was a regular Thursday on October 28th in 2021 in the middle of the pandemic where humanity was going about in their everyday lives. However, Facebook CEO, Mark Zuckerberg had before witnessed a plethora of negative stories and reviews following the leak of Facebook ́s internal documents which portrayed the issues with the company. READ MORE

4. 3. Employee Rebranding : The case of Vivacom

   University essay from IHH, Marketing and Logistics

   Author : Denitsa Velikova; Georgina Todorova; [2012]
   Keywords : Corporate branding; corporate rebranding; employee branding; employee resistance; internal communication; internal marketing; psychological contract; service branding;

   Abstract : Problem: Rebranding in the services is a recent trend, which brings focus to the impor-tance of the employees in this process. Their attitudes, perceptions and views need to be considered by the management when creating the internal communication strategy related to the rebranding in order to direct the employees to the desired brand image. READ MORE