Essays about: "Y Nhi Do"

Found 2 essays containing the words Y Nhi Do.

  1. 1. A Guilt-free Guilty Pleasure - A Qualitative Study of Consumers’ Process of Coping with the Tension between Health and Hedonism

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Y Nhi Do; Georgia Kakaletri; [2023]
    Keywords : Guilt-free Narratives; Healthism; Hedonic Food Consumption; Sensemaking; Cultural Branding; Identity; Business and Economics;

    Abstract : Title: A Guilt-free Guilty Pleasure: A Qualitative Study of Consumers’ Process of Coping with the Tension between Health and Hedonism Course: BUSN39 - Degree Project in Global Marketing Authors: Y Nhi Do & Georgia Kakaletri Keywords: Guilt-free Narratives, Healthism, Hedonic Food Consumption, Sensemaking, Cultural Branding, Identity Purpose: The purpose of this thesis is to explore the way consumers make sense of guilt-free narratives in the case of hedonic food consumption and how they cope with the tension between healthism-hedonism. Background: Most relevant studies in the field of food and health focus on psychological motives, and mainly follow a quantitative methodology, which lacks an in-depth analysis of the topic. READ MORE

  2. 2. In the eye of the storm : a gendered study on climate change adaptation in small-scale farming in Thái Bình, Vietnam

    University essay from Lunds universitet/LUCSUS

    Author : Josephine Ylipää; [2018]
    Keywords : gender; climate change adaptation; livelihoods; policy; sustainability science; Vietnam; Social Sciences;

    Abstract : Vietnam is one of the countries in the world that is projected to be most impacted by climate change. Extreme weather events such as storms and floods are predicted to increase with the changing climate. As such, climate change adaptation is crucial, especially for farmers who are relying on vulnerable livelihoods to climate change. READ MORE