Essays about: "effect of businesses"

Showing result 1 - 5 of 223 essays containing the words effect of businesses.

  1. 1. “All we have is this beautiful place. But we don’t have the money”: The effect of foreign direct investment and global power structures on local female entrepreneurship in Coron Town, the Philippines

    University essay from Göteborgs universitet/Institutionen för globala studier

    Author : Hannah Johansson; [2023-10-25]
    Keywords : Foreign direct investment; female entrepreneurship; global power structures; westernization; feminist economics; capital;

    Abstract : Foreign direct investment (FDI) in the global South indicates both to create and obstruct local entrepreneurship opportunities in host countries. However, foreign business owners' large capitals, and global development policies encouraging FDI in the tourism industry play a significant role in this relation. READ MORE

  3. 2. Genetic Data Privacy and Consumer Choice Behavior: An Exploratory Study on Direct-To-Consumer Genetic Testing

    University essay from Göteborgs universitet/Graduate School

    Author : Inês Raeiro; Xuexin Li; [2023-07-03]
    Keywords : consumer privacy; privacy calculus theory; trust; genetic data privacy; direct-to-consumer genetic testing; consumer choice behavior;

    Abstract : The rapid growth of the Direct-to-Consumer Genetic Testing (DTC-GT) industry has raised significant concerns regarding the collection, storage, and use of highly sensitive genetic information. This study aims to address the existing research gaps by examining consumer privacy and choice behavior in the context of DTC-GT. READ MORE

  4. 3. Role of CSR and Brand Image : A qualitative study on IKEA

    University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Author : Arefa Islam; [2023]
    Keywords : Corporate social responsibility CSR ; Brand; Brand Image; Purchase intention.;

    Abstract : Purpose                                                           The primary objective of this study is to make     theoretical advancements and practical insights for companies aiming to strengthen  enhance their brand image through the implementation of CSR initiatives.. READ MORE

  5. 4. Enhancing mobile advertising through 3D and AR

    University essay from Uppsala universitet/Industriell teknik

    Author : Erik Linnarson; [2023]
    Keywords : 3D; AR; Advertising;

    Abstract : Augmented Reality (AR) is making its way into many industries, with advertising being no exception. Existing literature within the field have focused on investigating the benefits of AR advertising from the perspective of businesses, for instance by measuring purchase intention and effect on attitude towards the brand. READ MORE

  6. 5. The Loop Effect -A qualitative case-study on how self-reinforcing sensemaking processes can generate different CSR interpretations among employee groups in a born-sustainable organization

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : John Söderberg; Olle Wallberg; [2023]
    Keywords : Sensemaking; Corporate Social Responsibility; CSR; Micro-CSR;

    Abstract : In light of environmental, social, and economical challenges Corporate Social Responsibility (CSR) has become increasingly relevant for businesses. However, CSR is a complex concept, which can make it difficult to implement. Employees play a vital role in this regard since they are the ones that are responsible for enacting CSR. READ MORE