Essays about: "electronic crm thesis"

Showing result 6 - 10 of 11 essays containing the words electronic crm thesis.

  1. 6. Mapping the flow Of Apparel in a Wholesale Company

    University essay from Högskolan i Borås/Institutionen Textilhögskolan

    Author : UMAIR AKASH; [2013]
    Keywords : Supply chain logistic management; lead time management; Global outsourcing; and Collaborative; Planning; Forecasting; and Replenishment CPFR ;

    Abstract : Globalization that diminishes the barriers to trade worldwide has transformed the structure of production and increased the global competition in the textile and apparel industry. Especially, the elimination of quotas on January 2005 has totally changed the whole scenario of the apparel industry. A boom has been noticed in the emerging markets. READ MORE

  3. 7. Application of ICT in the Swedish Hopsitality & Tourism Industry : a study of viral marketing and word- of -mouth marketing concepts in relation to CRM

    University essay from Avdelningen för ekonomi

    Author : Nilnta Elpida Morais; Joyce Mhando; [2012]
    Keywords : viral marketing; electronic word of mouth; word of mouth; customer relationship management; customer satisfaction;

    Abstract : Aim: The Internet has provided a medium for word of mouth and its electronic extension, also known as viral marketing. In the hospitality and tourism industry, use of the internet has caused drastic changes. READ MORE

  4. 8. The Use of eCRM to Enhance Customer Relationship : The Case of Toyota Mahanakorn

    University essay from Akademin för hållbar samhälls- och teknikutveckling

    Author : Mingruedee Mettagarunagul; Pensiri Puengprakiet; [2011]
    Keywords : Electronic Customer Relationship Management eCRM ; CRM technology; eCRM key factors; Key factors; impact of eCRM; eCRM performance; eCRM concept; eCRM key factor relationship; eCRM practice;

    Abstract : Many organizations are familiar with using CRM (Customer relationship management) to manage and enhance the customer relationship. Good customer relationship can bring great benefits and a competitive advantage to organization. READ MORE

  5. 9. The Use of eCRM to Enhance Customer Relationship: The Case of Toyota Mahanakkorn

    University essay from Akademin för hållbar samhälls- och teknikutveckling

    Author : Pensiri Puengprakiet; Mingruedee Mettagarunagul; [2011]
    Keywords : eCRM; impact of eCRM; eCRM performance; relationship of eCRM; eCRM practice;

    Abstract : Many organizations are familiar with using CRM (Customer relationship management) to manage and enhance the customer relationship. Good customer relationship can bring great benefits and a competitive advantage to organization. READ MORE

  6. 10. French luxury companies: Challenge to design E-Commerce without affecting their brand image

    University essay from Högskolan i Halmstad/Sektionen för ekonomi och teknik (SET)

    Author : Paul LASSALLE; Clément LEMAIRE; [2010]
    Keywords : Marketing; luxury companies; french; e-commerce; brand image; E-merchandising; E-CRM; Louis Vuitton; Luxury market; French market; Website; Brand and Reputation;

    Abstract : Title: French luxury companies: Challenge to do E-Commerce withoutaffecting their brand image Authors: Clément LEMAIRE and Paul LASSALLE Supervisor: Jean-Charles Languilaire Level: Bachelor Thesis in Business Administration, Marketing Key words: Marketing, E-commerce, E-merchandising, E-CRM, Louis Vuitton, Luxury market, French market, Website, Brand and Reputation Purpose: How French luxury companies, in a context of changing demand, use the e-commerce without affecting the image of their brand? Method: In the method we explain that we decide to use a descriptive method of research. We collect secondary data from our University Library and primary data from our observation of Louis Vuitton website. READ MORE