Essays about: "example of consumer analysis"

Showing result 16 - 20 of 60 essays containing the words example of consumer analysis.

  1. 16. The Environmental Impact of E-commerce : A comparative analysis of CO2e emissions in e-commerce and traditional retailing

    University essay from Jönköping University/JTH, Logistik och verksamhetsledning

    Author : Johanna Bladelius; Klara Volmerdal; [2021]
    Keywords : E-commerce; Traditional Retailing; Transportation; Packaging; Environment; Sustainability; E-handel; Traditionell handel; Transport; Förpackningar; Miljö; Hållbarhet;

    Abstract : Purpose: The purpose of this study is to explore the environmental impact of e-commerce, considering the effects on CO2e emissions from transportation and implications on product packaging.  Method: The research approach used in the study is an exploratory single case study design. READ MORE

  3. 17. Sustainable Communication: Fashion Consumers' Reception and Interaction : The Case of Nudie Jeans

    University essay from Jönköping University/Högskolan för lärande och kommunikation

    Author : Louisa Schäfer; [2020]
    Keywords : Fashion Industry; Sustainable Fashion; Dominant Social Paradigm; Attitude-Behavior Gap; Sustainable Communication; Consumer Behavior; In-depth Interviews;

    Abstract : The fast fashion industry has a large negative impact on the environment and its workers. Consumers purchasing fast fashion are reinforcing the dominant social paradigm, the assumption that humans are superior and the Earth’s resources unlimited. READ MORE

  4. 18. Understanding the Purchase Intention of Consumers towards Airbnb in China From the Perspective of Liability of Foreignness

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Jie Chen; Tong Lu; [2020]
    Keywords : sharing economy; Airbnb; China; purchase intention; liability of foreignness;

    Abstract : Purpose: The purpose of this thesis is to research the factors influencing the purchase intention of Airbnb in China from the perspective of liability of foreignness. Methodology: This thesis adopts a quantitative approach through a questionnairebased survey among Chinese people. READ MORE

  5. 19. Deploying collective PV selfconsumption in France : System design, barriers, and policy recommendations

    University essay from KTH/Energiteknik

    Author : Fatou Bintou Dieme; [2020]
    Keywords : ;

    Abstract : A collective self-consumption project defines a community made of different electricity consumers that gather around a decentralized distributed energy generation system in order to supply part of their electric demands through self-consumption of the decentralized electricity produced. Solar photovoltaic (PV) technology is the most used decentralized energy generation system. READ MORE

  6. 20. Disrupting Heritage: A Qualitative Study of how Luxury Fashion Heritage Brands are Perceived by Brand Public Members During a Rebranding

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Johanna Orheim; Saga Bluhme; [2019]
    Keywords : Heritage Brands; Brand Publics; Evolutionary and Revolutionary Rebranding; Burberry; Gucci; Business and Economics;

    Abstract : The aim of this study was to determine in what manner a luxury fashion heritage brand can rebrand from the perspective of brand public members. In line with the relativist and social constructivist stance taken in this study, a netnography of posts and belonging comments on the Instagram accounts of this study’s two example companies, Burberry and Gucci, was conducted. READ MORE