Essays about: "example of consumer analysis"

Showing result 21 - 25 of 60 essays containing the words example of consumer analysis.

  1. 21. People on the same boat should help each other: A Feasibility Assessment for an Offshore Wind Accelerator (OWA) in China

    University essay from Lunds universitet/Internationella miljöinstitutet

    Author : Xuan Xie; [2019]
    Keywords : Offshore Wind; Innovation; Collaboration; Feasibility Assessment; China’s Power Sector; SOEs; Social Sciences;

    Abstract : Facing the challenges of climate change and energy depletion, the world needs to deploy more renewable energy to replace fossil fuels. As the largest energy consumer and carbon emitter, China’s sustainable energy transition is particularly important. READ MORE

  3. 22. Differentiating between packaging material and geometry using the Syntouch Biotac

    University essay from KTH/Hållfasthetslära

    Author : Henry Eriksson; [2019]
    Keywords : Syntouch Biotac; BillerudKorsnäs; sustainable packaging; packaging material; packaging geometry; CT Scan; grip stiffness; Syntouch Biotac; BillerudKorsnäs; hållbara förpackningar; förpackningsmaterial; förpackningsgeometri; CT scan; greppstyvhet;

    Abstract : Grip stiffness is an important property of carton board packaging. The structure of the packaging needs to withstand the handling of one or many consumers. A carton board packaging that feels stiff when handled conveys a sense of luxury to the consumer, one example of this is the packages containing new flagship smart phones. READ MORE

  4. 23. The dynamics of industrial influences and consumer behavioural intentions in early phase innovations

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Pehr Ekedahl; Sofie Bergdahl; [2019]
    Keywords : Theory of planned behaviour; early phase innovation; cellular agriculture; consumer attitude; industrial influences.; Business and Economics;

    Abstract : This paper aims to synthesise and build further on recent research of consumer behaviour, in order to explain how the industry affects consumer behavioural intentions towards early phase innovations. The rationale for this relies on the non-accessibility of early phase innovations and the implication that they cannot yet be experienced by consumers, which further means they cannot be objectively evaluated. READ MORE

  5. 24. Stop being so informative! : A quantitative study on social media content and consumer engagement

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Alena Postnikova; Mathilda Nilsson; [2019]
    Keywords : Social media content; levels of engagement; social media platforms;

    Abstract : Purpose: Considering previous research on consumers’ social media engagement, content types and social media platforms, the purpose of this research was to explain the relationship between social media content types employed by brands and levels of consumers’ engagement. This since brands nowadays turn more towards branded content rather than advertising and several scholars expressing an urge for explaining an assumed relationship. READ MORE

  6. 25. Assessing the environmental impacts of a tool rental service from Husqvarna using Life Cycle Assessment  Confirmation that the opposition is completed

    University essay from KTH/Hållbar utveckling, miljövetenskap och teknik

    Author : Mirjami Heiska; [2019]
    Keywords : life cycle assessment LCA ; environmental impact; product-service-system PSS ; rental;

    Abstract : To decouple ever-increasing production and the related environmental impacts, collaborative use of products and product-service-systems including rental services can help to intensify the use of products during their designed lifetimes. While these approaches present potential to decrease environmental impacts compared to traditional linear product sales, they need to be assessed with a holistic scope to avoid counterintuitive trade-offs. READ MORE