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Showing result 1 - 5 of 23 essays matching the above criteria.

  1. 1. Knowledge Transfer from multinational corporations’ headquarters to their subsidiaries : The methods of transferring knowledge (Explicit & Tacit)

    University essay from Högskolan i Gävle/Avdelningen för ekonomi

    Author : Monir Hossain; Ariful Islam; [2023]
    Keywords : Headquarter HQ ; Knowledge Transfer KT ; Knowledge transfer process KTP ; Multinational Comapnies MNCs ; Knowledge base theory KBT ; Knowledge base view KBV .;

    Abstract : Background: Globalization, technological advancement and opportunity of capturing new markets have pushed business organizations to expand their business in the inter- national market. As a result, companies have established their subsidiaries in the host country and control their business from headquarters. READ MORE

  3. 2. How is the consumer influenced by social media influencers? : A qualitative exploratory study of how the consumers' buyer decision process is influenced by social media influencers.

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Leah Gentele; Mikaela Persson; [2022]
    Keywords : Consumer Behavior; Influence; Buyer Decision Process; Instagram; Social Media Influencers SMI s ;

    Abstract : Background: Social media influencers (SMI’s) can influence the consumers’ decisions by sending out social signals through social functions which social media platforms enable. These social functions SMI’s as well as consumers use, could be for example through sharing content; having a conversation; developing relationships with like-minded individuals; or it could also be used for sending out social signals, such as identity, presence or reputation. READ MORE

  4. 3. Challenges faced by Chinese Brands in Internationalisation – Taking ‘Anta’ as an Example.

    University essay from

    Author : Fu Luomanni; Yang Liying; Wu Lisuichao; [2022]
    Keywords : Brand Internationalisation; Internationalisation; Anta company; Sportswear; China; MNEs; MNCs.;

    Abstract : Background: Since the Go Global policy in 1999, Chinese firms have been growing and expanding exponentially in the global market. The internationalisation of Chinese firms has attracted not only business partners, policy makers but also researchers with their unconventional process and method. READ MORE

  5. 4. Diophantine Approximation and Dynamical Systems

    University essay from Lunds universitet/Matematik LTH

    Author : Antony Lee; [2020]
    Keywords : diophantine approximation; continued fractions; sturmian sequences; hyperbolic geometry; Mathematics and Statistics;

    Abstract : The subject of diophantine approximation is a classical mathematic problem, as old as it is well studied. There are many different texts describing its connection to more modern areas of study, but few which do so with the aim of exploring the connections themselves. READ MORE

  6. 5. Global Illumination for Dynamic Voxel Worlds using Surfels and Light Probes

    University essay from Blekinge Tekniska Högskola/Institutionen för datavetenskap

    Author : Dan Printzell; [2020]
    Keywords : global illumination; real-time; voxel; surfels; light probes;

    Abstract : Background. Getting realistic in 3D worlds has been a goal for the game industry since its creation. With the knowledge of how light works; computing a realistic looking image is possible. The problem is that it takes too much computational power for it to be to able render in real-time with an acceptable frame rate. READ MORE