Essays about: "facebook quantitative research"
Showing result 1 - 5 of 92 essays containing the words facebook quantitative research.
-
1. The state of social media usage to fight malnutrition among children under the age of five years in Tanzania
University essay from Uppsala universitet/Institutionen för informatik och mediaAbstract : This study has evaluated how Tanzania Food and Nutrition Centre (TFNC), a government institution overseeing nutrition, uses social media to enhance the nutrition literacy of caregivers and parents of children under the age of five years. The study contributes to knowledge on how Tanzania’s resource-constrained health sector’s nutrition communication can benefit from social media by answering the following research questions: Which social media platforms and features does TFNC use to share nutrition knowledge pertaining to children under the age of five years? What kinds of nutrition knowledge pertaining to children under the age of five years does TFNC share on social media? How is nutrition knowledge pertaining to children under the age of five years posted on TFNC social media pages packaged? And, how frequently is nutrition knowledge pertaining to children under the age of five years repeated on TFNC social media pages? These questions have been answered from a social-behavioral change communication perspective that has combined the Media Ecology Theory and the Theory of Planned Behavior. READ MORE
-
2. Exploring the connection between personality traits and effective self-leadership : A quantitative study on how personality affects performance
University essay from Högskolan i Gävle/Avdelningen för ekonomiAbstract : Abstract Title: Exploring the connection between personality traits and effective self-leadership: A quantitative study on how personality affects performance Level: Student thesis, final assignment for Bachelor’s Degree in Business Administration Authors: Jonna Jonasson and Elisabeth Wallmon Supervisor: Svante Brunåker Date: 2023 - June Aim: The purpose of this study is to explore the connection between personality traits and effective self-leadership, and by extension to clarify this connection. Method: The study was based on a quantitative method of an online survey distributed to a targeted sample of Facebook users in global online Myers-Briggs Type Indicator forums. READ MORE
-
3. Brand equity in the Twitch streamers market : A quantitative study of David Aaker’s brand equity model.
University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)Abstract : Purpose: This research aims to test the application of a customer-based brand equity model, based on Aaker´s well-known conceptual framework of brand equity in the context of streamers. Design/Methodology- This research has used multiple linear regression to test the relationship between brand equity and brand loyalty, brand awareness, brand associations as well as perceived quality. READ MORE
-
4. Governed to be cancelled : The qualitative aspects of cancel culture's governmentality, focusing on its impact beyond the individual perpetrator.
University essay from Jönköping University/HLK, Medie- och kommunikationsvetenskapAbstract : This thesis explores the phenomenon of cancel culture within the media and communication science field, aiming to contribute to the understanding of cancel culture beyond the focal point of the cancelled figure. Drawing upon the theoretical framework of Governmentality with discourse and language and utilizing Multimodal Discourse Analysis (MCDA) as a methodological tool, the study delves into the complexities of cancel culture and its implications. READ MORE
-
5. The social media and e-commerce information trade: Is privacy protection a losing game?
University essay from Göteborgs universitet/Graduate SchoolAbstract : Background: As technology progresses and more information is gathered to meet the increasing demands of consumers, - businesses on social media and e-commerce sites are working on becoming increasingly practical and effective in delivering their services (e-services). However, users are becoming increasingly concerned about online privacy and the possibilities of organizations’ exploiting personal, private information, - the benefits of partaking in these e-services are being increasingly questioned. READ MORE
