Essays about: "fake blog"

Found 1 essay containing the words fake blog.

  1. 1. FLOGGING - Making Customers Talk By Faking Their Voice

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Malin Evrenos; Ylva Lundberg; [2012]
    Keywords : Flogging; Stealth Marketing; Fake Blog; Advertising; Marketing Effectiveness;

    Abstract : This thesis investigates the controversial area of Stealth Marketing, set apart by its nondisclosure of both the sender behind an advertising message and the fact that the consumer is being marketed to at all. This study concerns flogging, a type of stealth marketing where companies create and spread a fake blog in order to stimulate brand and product interest. READ MORE