Essays about: "formal organization of marketing"

Found 3 essays containing the words formal organization of marketing.

  1. 1. Customer Involvement in New Service Development - Organizational Implications and Challenges

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Daniel Andersson; Pontus Hjertqvist; [2015]
    Keywords : New service development; customer involvement; technology-based services; organizational challenges.;

    Abstract : Course/Level: Master thesis, Strategic Marketing Management Authors: Daniel Andersson, Pontus Hjertqvist Thesis advisor: Jukka Hohenthal Title: Customer Involvement in New Service Development: Organizational Implications and Challenges Background: The nature of services is becoming technology-based, which implies that customers are becoming increasingly autonomous from the service firm. Understanding how to involve customers in the development process of such services as well as to recognize the challenges brought by customer involvement in this context should be seen as key issues for developing successful new services. READ MORE

  2. 2. Post-harvest losses in fruit supply chains : a case study of mango and avocado in Ethiopia

    University essay from SLU/Dept. of Economics

    Author : Susanna Humble; Amanda Reneby; [2014]
    Keywords : avocado; Ethiopia; mango; post-harvest losses; supply chain management; value chain analysis;

    Abstract : Food insecurity is a great problem worldwide and Ethiopia is one of the sub-saharan countries that are suffering from poverty and food insecurity and a large part of the population are living in a state of undernourishment. To reduce these problems, a successful horticulture production can be an important factor. READ MORE

  3. 3. Trainee programs - A source of success? : An explorative study of companies in the Swedish IT-Industry

    University essay from IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

    Author : Daniel Sahlin; Lisa Linderoth; Gustav Sjögren; [2007]
    Keywords : Trainee program; Resource-Based View; Competitive Advantage;

    Abstract : Background: Firms are today competing for educated and qualified people within the IT-industry, due to the high business activity. Firms require new employees to have both a formal education and relevant work expe-riences. READ MORE