Essays about: "framing theory"

Showing result 41 - 45 of 332 essays containing the words framing theory.

  1. 41. A leadership analysis of George Orwell's Animal Farm

    University essay from Örebro universitet/Institutionen för humaniora, utbildnings- och samhällsvetenskap

    Author : Assed Aranda; Jasper Mauro Karlsson; [2023]
    Keywords : Leadership style; qualitative content analysis; crisis communication; politeness theory; cooperative principle; principled negotiation; framing;

    Abstract : This essay aims to research the writing of George Orwell by analysing the four main pigs in his novel Animal Farm from a linguistic and rhetorical perspective. The paper's purpose is to explore occurrences of chosen phenomena tied to linguistic and rhetorical theory, with the goal to create an understanding of how Orwell portrays his characters exercising leadership and how their communicative strategies differ or coincide. READ MORE

  2. 42. Brewing sustainability: Exploring the impact of circular economy communication on consumer engagement and sustainable behaviour in the coffee shop industry

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Maria Alejandra Molano Ramirez; Jasmijn Heliantha Köhler; [2023]
    Keywords : Circular economy; Communication; Coffee Shop Industry; Reusable Cups; Message Framing; Social Exchange Theory; Value Co-Creation; Sustainability; Business and Economics;

    Abstract : Due to the upsurge of interest in the field of sustainability, and specifically circular economy, it is of increasing importance for companies to dedicate themselves to greener business models and initiatives that step away from the linearity that is currently predominant. One way in which circularity can be implemented is through effective communication towards customers to incorporate them into the sustainability efforts. READ MORE

  3. 43. Framing the War : an analysis on the Swedish Armed Forces framing of Russian military actions in Ukraine

    University essay from Försvarshögskolan

    Author : Ian Fernström; [2023]
    Keywords : Framing; Framing Theory; Security; Swedish Armed Forces; Russia;

    Abstract : This thesis studies the development of framing used by the Swedish Armed Forces to portray Russian military actions in Ukraine. Framing implies that the way information is framed, or presented, can influence how people perceive and interpret information. READ MORE

  4. 44. PORTRAYING COVID-19 VACCINES IN ALTERNATIVE MEDIA - A content analysis of the framing of COVID-19 vaccines in Swedish alternative news media

    University essay from Göteborgs universitet/Institutionen för journalistik och masskommunikation

    Author : Wilhelm Golinski; [2022-09-30]
    Keywords : Alternative media; Sweden; framing; anti-systemness; issue attention cycle; quantitative content analysis; Fria Tider; Dagens ETC ETC; SVT; attribution of responsibility; COVID-19; vaccine;

    Abstract : Purpose: The purpose of this thesis is to gain insights into alternative news media in crisis communication by addressing the news media portrayal of COVID-19 vaccines, inoculation campaigns and the implementation of vaccine mandates by alternative news media outlets in Sweden (Fria Tider and ETC/Dagens ETC). With an exploratory and comparative approach, the study’s overall aim is to investigate how news regarding COVID-19 vaccines (including the vaccines themselves, vaccination campaigns, vaccine passports and mandates) has been portrayed in different Swedish alternative media outlets, and how this compares to traditional mainstream media. READ MORE

  5. 45. FRAMING OVERTOURISM - A qualitative media analysis of the case of Barcelona between 2016 and 2020

    University essay from Göteborgs universitet/Institutionen för journalistik och masskommunikation

    Author : Adriá Sanchez Aran; [2022-09-19]
    Keywords : Overtourism; Barcelona; media analysis; framing theory; social constructionism; strategic framing; culture; social movements;

    Abstract : Purpose: The goal of this dissertation is to contribute to the framing studies by looking at the discussion about overtourism in Barcelona over a period of intense media attention (2016-2020). It also aims to complement the few previous studies on overtourism discourses by providing the first situated account of the debate. READ MORE