Essays about: "global marketing, thesis"

Showing result 16 - 20 of 174 essays containing the words global marketing, thesis.

1. 16. Are consumers habitual liars? A quantitative study of factors influencing swedish consumers' purchase intention for sustainable products

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Nellie Gunnarsson; Lovisa Hedvall Rosqvist; [2022]
   Keywords : Sustainability; Sustainable consumption; Theory of Planned Behavior; Attitude-behavior gap;

   Abstract : Overconsumption has become an increasing global challenge in the last decades, followed by an awareness of the need to change consumption behaviors to sustainable purchasing decisions. The purpose of this quantitative study is to create a better understanding of the drivers and their effects on sustainable purchasing behavior. READ MORE

3. 17. A study of climate labels’ promise to redefine the climate impact of the restaurant industry : a case study of Klimato

   University essay from SLU/Dept. of Urban and Rural Development

   Author : Anne-Sophie Gay; [2022]
   Keywords : carbon footprint; climate labelling; restaurant; climate action; environmental communication;

   Abstract : Purpose Collective efforts are needed to reach these ambitious goals to change the status quo to combat climate change. As the food industry accounts for more than one-third of global anthropogenic greenhouse gas emissions, it is one of the single largest contributors to climate change. READ MORE

4. 18. Fake Existence, Real Influence? : Computer Generated Imagery (CGI) Influencers' Impact on Consumers' Purchase Intentions

   University essay from Umeå universitet/Företagsekonomi

   Author : Mattias Arusell; Magdalena Pettersson; [2022]
   Keywords : CGI Influencer; Computer Generated Imagery Influencer; Virtual Influencer; AI Influencer; Social Media Influencer; Virtual Influencer Marketing; Influencer Marketing; Opinion Leadership; Parasocial Relationships; Purchase Intention;

   Abstract : In the light of the digitalization and the emergence of social media, the concept of influencer marketing has increased significantly in importance on a global scale and is now considered one of the most effective, powerful and cost-effective marketing tools for businesses in today’s society. Nevertheless, despite the effectiveness of influencer marketing, the growing worldwide marketing trend of Computer Generated Imagery (CGI) influencers, also described as human-like influencers, is currently revolutionizing today’s influencer marketing and is expected to become the new way of marketing from a future perspective. READ MORE

5. 19. Cultural awareness for competitiveness in the global market  IKEA’s Japan adventures as case study

   University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

   Author : Yulia Lindholm; [2022]
   Keywords : Culture; Culture awareness; Globalization; Marketing Mix; Adaptation; Standardisation; Case Study;

   Abstract : In internationalisation, entering new markets is a challenging and risky process.  There are various factors to consider when planning a strategic approach to meet the demand and preferences of customers in a foreign market. To meet this challenge, knowledge of the new market plays a major role in the outcome of internationalization. READ MORE

6. 20. Digital Transformation: Smart Supply Chains with Vendor Managed Inventory (VMI) - A Case Study for a medium sized Swedish healthcare company in VMI implementation

   University essay from Göteborgs universitet/Graduate School

   Author : Xiaoxi Hu; [2021-07-08]
   Keywords : VMI; Supply Chain; VMI Implementation; VMI risk; Risk Management;

   Abstract : Background & Purpose: Supply chain management (SCM) has become a hot topic in the current global competitive markets that drives many companies to explore, especially in inventory management. Vendor Managed Inventory (VMI) as an SCM method enables all participants in the supply chain to achieve rapid development and obtained huge benefits. READ MORE