Essays about: "Nellie Gunnarsson"

Found 1 essay containing the words Nellie Gunnarsson.

  1. 1. Are consumers habitual liars? A quantitative study of factors influencing swedish consumers' purchase intention for sustainable products

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Nellie Gunnarsson; Lovisa Hedvall Rosqvist; [2022]
    Keywords : Sustainability; Sustainable consumption; Theory of Planned Behavior; Attitude-behavior gap;

    Abstract : Overconsumption has become an increasing global challenge in the last decades, followed by an awareness of the need to change consumption behaviors to sustainable purchasing decisions. The purpose of this quantitative study is to create a better understanding of the drivers and their effects on sustainable purchasing behavior. READ MORE