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Showing result 21 - 25 of 30 essays matching the above criteria.

  1. 21. Social or environmental labelling- Consumers’ knowledge, attitudes and preferences

    University essay from Högskolan i Borås/Institutionen Textilhögskolan

    Author : MILLA SALMI; [2014]
    Keywords : labelling; social or environmental labelling; eco-labelling; sustainability; transparency; fashion consumer; visual verbal communication; consumer buying behaviour; green consumerism;

    Abstract : Social or environmental labelling- Consumers’ knowledge, attitudes and preferencesEngelska nyckelord: labelling, social or environmental labelling, eco-labelling, sustainability, transparency, fashion consumer, visual/verbal communication, consumer buying behaviour, green consumerism.Sammanfattning på engelska: In the recent years the Swedish fashion retailers have increased their range of various social or environmental labels on their garments which in return has created confusion amongst the fashion consumers. READ MORE

  3. 22. Green Marketing & Ethical Consumerism : Shaping Consumer Behaviour

    University essay from Karlstads universitet/Avdelningen för företagsekonomi

    Author : Lisbeth Alvina Urzua; [2014]
    Keywords : Consumer behavior; Sustainability; Green marketing; Ethical consumption; Green- Ethical consumerism; Greenwashing;

    Abstract : Marketers have found new ways of thinking leading to a development within the marketing area, the concept of green marketing has emerged and aims to improve communication in terms of ethically conscious products. Consumers are at times skeptical and companies need to be aware of the fact that trust is a main issue. READ MORE

  4. 23. Between green consumerism and civic action – A case study of the solutions to environmental problems brought up in Swedish upper secondary education

    University essay from Lunds universitet/Humanekologi

    Author : Andrea Söderblom Tay; [2014]
    Keywords : education for sustainable development; environmental education; ESD; green consumerism; sustainable consumption; citizenship; privatisation of responsibility; eco-anxiety; anger; hope; Social Sciences;

    Abstract : Education is considered to be one of the most important tools for enabling the transition to a sustainable society, and it is commonly agreed that education for sustainable development (ESD) should be pluralistic, democratic and promote critical thinking. However, there are indications that education might be dominated by green consumerist approaches to solving environmental problems. READ MORE

  5. 24. A Fair Chance to Know It’s Fair : A study of online communication within the field of Fair Trade consumption

    University essay from Företagsekonomi

    Author : Sara Blomberg; Maria Busck; [2013]
    Keywords : Fair Trade consumption; Fair Trade; Fairtrade; ethical consumerism; qualitative content analysis; Facebook communication;

    Abstract : The rise of ethical consumerism has contributed to that organisations increasingly include CSR policies in their business and marketing strategies. Consumers want to make more ethically based purchasing decisions, and are guided by organisations’ ethical claims and by product labels. READ MORE

  6. 25. Attitude and behaviour – a study of consumers’ explanations for the gap in between

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Saranda Vejseli; Johanna Persson; [2013]
    Keywords : Attitude-behaviour gap; pro-environmental behaviour; green products; green consumption; environmental consumerism; Business and Economics;

    Abstract : The purpose with this study is to explore how consumers explain the attitude-behaviour gap in the field of environmental consumerism. For this qualitative research, constructionism as an ontological approach was chosen to reach the purpose. READ MORE