Essays about: "ikea global strategy"

Showing result 1 - 5 of 25 essays containing the words ikea global strategy.

  1. 1. Assessing Textile Raw Materials and Exploring Sustainable Sources for Future Renewable Textile Materials for IKEA of Sweden

    University essay from SLU/Dept. of Biosystems and Technology (from 130101)

    Author : Susan Lan; [2023]
    Keywords : drought; water scarcity; land degradation; cotton Gossypium sp. ; synthetic textiles; viscose; lyocell; IKEA; agro-waste; poplar Populus sp. ; bamboo Bambusoideae ; sustainability;

    Abstract : This degree project at the Swedish University of Agricultural Sciences has been conducted in collaboration with IKEA of Sweden. The textile industry contributes to significant environmental challenges, including pollution and global water scarcity. READ MORE

  3. 2. A critical overview of the RFQ process of a Global Company

    University essay from Uppsala universitet/Industriell teknik

    Author : Eric Toste; Muhammad Ahmed; [2022]
    Keywords : Request for quotation; Sourcing; Standardization; Transformation; Lean; Business strategy; Alignment; Framework; Benchmarking;

    Abstract : The increasing globalization has changed the dynamics of different functions within organizations. One function is procurement which has transformed from an operational to a strategic function. READ MORE

  4. 3. Integrating and Communicating Sustainability Case Study: A global brand’s integration of sustainability in its corporate brand identity & external brand communication; a globalized & standardized vs. localized approach

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Louise Hägg; Louise Andersson; [2022]
    Keywords : global brand; IKEA; corporate brand identity; sustainability; external brand communication; standardized vs. localized; Business and Economics;

    Abstract : This thesis has the purpose to research how a global brand integrates sustainability as part of its corporate brand identity and how the brand communicates sustainability to the local market, using a standardized or localized communication approach. The theoretical perspective is to incorporate the Corporate Brand Identity Matrix & Integration for sustainability — implementation model to analyze a global brand’s approach to integrate and communicate sustainability to the local market. READ MORE

  5. 4. IKEA’s Social Innovation Strategy at H22 : Understanding the Narrative of Social Innovation in Cities Through Living Laboratories and Communicating CSR

    University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

    Author : Magdalena Dimitrova; [2022]
    Keywords : sustainable development; corporate social responsibility; development communication; public-private partnership; storytelling;

    Abstract : To increase the understanding of the role of CSR in global development practice, this study examined ‘The Oracle’ podcast series, one of IKEA’s projects at H22, Helsingborg’s open innovation platform and city expo. The current transformations in our communities are met with traditional CSR approaches which are being exchanged for innovative models that encourage participation, consultation and engagement. READ MORE

  6. 5. Cultural awareness for competitiveness in the global market  IKEA’s Japan adventures as case study

    University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

    Author : Yulia Lindholm; [2022]
    Keywords : Culture; Culture awareness; Globalization; Marketing Mix; Adaptation; Standardisation; Case Study;

    Abstract : In internationalisation, entering new markets is a challenging and risky process.  There are various factors to consider when planning a strategic approach to meet the demand and preferences of customers in a foreign market. To meet this challenge, knowledge of the new market plays a major role in the outcome of internationalization. READ MORE