Essays about: "ikea marketing mix in china"
Found 1 essay containing the words ikea marketing mix in china.
University essay from Lunds universitet/Centrum för öst- och sydöstasienstudier
Abstract : The past century saw rapid growth of multinational companies around the globe. Along with the tide of globalization, these companies are compelled to deal with customers cultivated in different cultures. China, boosting a remarkable economic growth in the past two decades, stands out under the spotlight of international business. READ MORE