Essays about: "customer engagement mobile"

Showing result 1 - 5 of 11 essays containing the words customer engagement mobile.

  1. 1. China Influencer E-commerce Livestreaming Marketing Strategy Research

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Yimeng Ma; [2023]
    Keywords : e-commerce; netnography; influencers; followers; and online community;

    Abstract : The surge of mobile internet and electronic devices has revolutionized consumer interactions and information consumption. Livestreaming emerges as a prevalent advertising method in e-commerce, compensating for the static nature of traditional platforms by providing dynamic buying experiences. READ MORE

  3. 2. Impact of Gamification on usability and engagement with regards to a financial savings application

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Tej Kiran Beseetti; [2019]
    Keywords : Gamification; Octalysis framework; financial saving application; microsavings; Usability; Emotional Engagement; System Usability Scale Questionnaire SUS ; Usability Evaluation Questionnaire UEQ ; SRIM Self Reported Intrinsic Motivation Questionnaire ;

    Abstract : The implementation of game elements has quintessentially uplifted the overall experience of applications in various domains and thereby expanding the customer base. This process is called gamification which has now been introduced in many domains. READ MORE

  4. 3. Strategic Customer Engagement on Instagram : a case of global Business to Customer (B2C) brands

    University essay from KTH/Skolan för datavetenskap och kommunikation (CSC)

    Author : Xueqi Gong; [2015]
    Keywords : ;

    Abstract : As a relatively new social networking site (SNS), Instagram’s user database has been growing at a staggering rate since it was first launched in 2010. Marketing practitioners have been making efforts on this increasingly popular mobile image (and video) capturing and sharing service to reach the end-users, more importantly, to build lasting relationships with them. READ MORE

  5. 4. Utilization of New Media by Traditional Media Companies in Indonesian Media Industry

    University essay from KTH/Skolan för datavetenskap och kommunikation (CSC)

    Author : Charlie Tjokrodinata; [2014]
    Keywords : ;

    Abstract : The rise of social media represents a new challenge to the traditional media industry. Some traditional media companies either shy away on the idea of utilizing social media to enhance their services, but many others actually embrace this as an opportunity to reposition themselves within the industry. READ MORE

  6. 5. The use of advergames in creating online consumer engagement : A case study of LEGO

    University essay from Högskolan i Halmstad

    Author : Maksym Shliapnikov; Tamara Meijer; [2014]
    Keywords : Advergames; Online consumer engagement; Case study; Integrated marketing campaign;

    Abstract : The title of the study is “The use of advergames in creating online consumer engagement. A casestudy of LEGO.” In this study the concept of using advergames in creation of online consumerengagement will be explored. READ MORE