Essays about: "impact of Globalization on international business"

Showing result 1 - 5 of 24 essays containing the words impact of Globalization on international business.

1. 1. The Relationship between the Legal and Business Environments in the Context of the Unfair Commercial Practices Directive 2005/29/EC and its Impact on Value Creation

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Mirjana Sinemli; Antrea Tsiifte; [2023]
   Keywords : ;

   Abstract : The tremendous growth of globalization and the international dimensions of commercial operations necessitate that businesses are dynamic organisms that constantly adapt to the ever- changing environment. While they strive to create competitive advantage by utilizing every possible resource available, one key resource is often neglected: the law. READ MORE

3. 2. Cultural Impact on Standardization/Adaptation of the Marketing Mix - A Qualitative Study on MNEs in the Sportswear Industry

   University essay from Göteborgs universitet/Graduate School

   Author : Matilda Arvidsson; Ruben Strandberg; [2022-07-05]
   Keywords : The Integration-Responsiveness Framework; Globalization; Localization; Standardization; Adaptation; Cultural Difference; Marketing Management; International Marketing;

   Abstract : In order for an international business to grow and secure competitive advantages, firms have to exploit and expand to new markets and pinpoint the importance of international marketing. Local market demand is highly related to cultural differences and consumer preferences which raises the dilemma whether firms should adapt their marketing mix to the new local market or use a cost-effective standardized model that is based on their host market. READ MORE

4. 3. The impact of open business model, innovation types and firm’s capital structure on product’s time-to-market and firm performance

   University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

   Author : Christoffer Nilsson; Belinda Hsu; [2022]
   Keywords : Business model framework; innovation; capital structure; time-to-market; firm performance; structural equation modeling; exploratory factor analysis;

   Abstract : For decades, globalization has introduced both opportunities and pressures for companies around the world by introducing freer trade, increasing foreign direct investment and the international use of intellectual property that boosted the diffusion of knowledge and technology. As a result, the international competition has become more intense for many firms. READ MORE

5. 4. Cultural awareness for competitiveness in the global market  IKEA’s Japan adventures as case study

   University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

   Author : Yulia Lindholm; [2022]
   Keywords : Culture; Culture awareness; Globalization; Marketing Mix; Adaptation; Standardisation; Case Study;

   Abstract : In internationalisation, entering new markets is a challenging and risky process.  There are various factors to consider when planning a strategic approach to meet the demand and preferences of customers in a foreign market. To meet this challenge, knowledge of the new market plays a major role in the outcome of internationalization. READ MORE

6. 5. Culture’s influence on Emotional Intelligence among leaders in Multinational teams : A Qualitative study with a focus on Mexico and Sweden

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Linda Karlsson; Kayleigh Shepherd; [2020]
   Keywords : Emotional Intelligence; Culture; Cross-cultural management; Multinational teams; Leaders;

   Abstract : The purpose of this thesis was to analyze culture’s influence on emotional intelligence between Mexican and Swedish leaders among multinational teams. The theoretical chapter has presented relevant theories relating to the field of research. Starting with globalization and internationalization, continuing with leadership and management. READ MORE