Essays about: "improve the crm"
Showing result 1 - 5 of 42 essays containing the words improve the crm.
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1. eCRM PERSONALIZATION STRATEGIES : Influence of content personalization on consumer engagement performance of email marketing campaigns
University essay from Jönköping University/Internationella HandelshögskolanAbstract : Background: As personalization has become a common CRM strategy for companies to create valuable relationships with customers, users are receiving an increased amount of personalized communication, further research is needed on the influence of content personalization in specific channels, to improve customer engagement. Purpose: This paper seeks to analyse the influence of eCRM content personalization strategies on the consumer engagement performance of email marketing campaigns building upon existing knowledge about the benefits and opportunities of personalization strategies. READ MORE
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2. Prediction Models for TV Case Resolution Times with Machine Learning
University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)Abstract : TV distribution and stream content delivery of video over the Internet, since is made up of complex networks including Content Delivery Networks (CDNs), cables and end-point user devices, that is very prone to issues appearing in different levels of the network ending up affecting the final customer’s TV services. When a problem affects the customer, and this prevents from having a proper TV delivery service in devices used for stream purposes, the issue is reported through a call, a TV case is opened and the company’s customer handling agents start supervising it to solve the problem as soon as possible. READ MORE
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3. A tailored web-based system for managing and attracting customers
University essay fromAbstract : Denna rapport redogör utvecklingen av ett kundhanteringssystem (CRM) och en webbsida för Minafribrev, ett finansbolag, i syfte att förbättra kundinteraktioner och relationshantering. Målet var att utveckla ett system som kunde användas för att effektivt hantera kundaktiviteter och att lagra relevant data som kontaktinformation, information om möten, och att hantera kundrelaterade uppgifter. READ MORE
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4. Utilization of AI in Digital Marketing : An empirical study of Artificial Intelligence and the impact of effectiveness, ethics and regulations.
University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknikAbstract : Date: 2023-05-30 Level: Bachelor thesis in Business Administration, 15 cr Institution: School of Business, Society & Engineering, Mälardalen University Authors: Belinda Sundqvist Jerar Ohanisian Shaafi Osman Ali 00/09/08 97/09/03 99/02/05 Title: Utilization & impact of AI in digital marketing Examinator: Magnus Linderström Supervisor: Stylianos Papaioannou Keywords: Artificial intelligence (AI), Digital marketing, Search engine optimization (SEO), Customer relationship management (CRM), Gathered data, Ethics, Effectiveness, Regulation Research question: How do businesses utilize AI and how does it impact digital marketing? Purpose: The purpose of this study is to examine how organizations use artificial intelligence (AI) technology in their digital marketing, and how this affects their efforts to communicate digitally. This in conjunction with any repercussions regarding ethical and legal concerns, that may occur through the utilization of AI. READ MORE
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5. Potential for improving public services by exploring citizens’ communication to public organizations in Sweden
University essay from Stockholms universitet/Institutionen för data- och systemvetenskapAbstract : Little et al., (1971) define citizen feedback as information from citizens directed to societal institutions, particularly government, to improve their functioning. READ MORE