Essays about: "influencer size"

Showing result 1 - 5 of 13 essays containing the words influencer size.

1. 1. Temporal Analysis of User Engagement on Instagram

   University essay from Linköpings universitet/Institutionen för datavetenskap

   Author : Elin Thorgren; [2024]
   Keywords : ;

   Abstract : Social media platforms have during the last decade expanded immensely in both the number of users and posts. An extensive number of previous studies have observed how users engage on these platforms to study how social systems work. However, compared to other social media platforms, Instagram has been less extensively researched. READ MORE

3. 2. influencer campaign composition - an empirical study of influencer marketing campaign considerations

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Xinying Li; Felix Fagergren; [2022]
   Keywords : social media; influencer marketing; categorization; performance measurement; optimization;

   Abstract : Influencer marketing has become one of the prominent marketing strategies for companies. However, how practitioners, in actuality, form a decision basis and what considerations there are in the process of designing an influencer marketing campaign regarding influencer selection, performance measures and optimization continue to elude researchers. READ MORE

4. 3. Selection, Evaluation and Disclosure strategies : within the pheonomenom influencer marketing

   University essay from Umeå universitet/Företagsekonomi

   Author : Vendela Steinvall; Anton Leif; [2021]
   Keywords : nfluencer marketing; Influencer selection; Influencer evaluation; Disclosure strategies; Influencer characteristics; Relationship between brand and influencer; Influencer marketing decision maker; Marketing strategies;

   Abstract : Whilst influencer marketing has become a more common practice for decision makers within the field of influencer marketing, qualitative measurements are yet intangible and hard to measure, hence, requiring standardization. Recent scholars suggest that the phenomenon of influencer marketing have drastically changed over a short period of time, and there are reasons to believe that it is still changing. READ MORE

5. 4. Influencer or Human Billboard? : A study on defining influencer credibility on the Swedish market

   University essay from Linnéuniversitetet/Ekonomihögskolan, ELNU

   Author : Mikael Bergh; Albin Eklöf; Isak Rydén; [2021]
   Keywords : Influencer marketing; credibility; influencer size; purchase intention.;

   Abstract : The drastic growth of the influencer market has spiked an interest in defining the significance of influencer credibility (IC). This thesis primarily aims to identify which drivers of IC are important to Swedishconsumers and how these can impact purchase intention (PI). READ MORE

6. 5. Influencer marketing: Long-term collaborations on Instagram : A case study

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : Victor Dahlkvist; [2021]
   Keywords : influencer marketing; social media influencers; Instagram influencers; influencer performance; influencer ROI; long-term collaboration; influencer marketing; social media influencers; Instagram influencers; influencer performance; influencer ROI; long-term collaboration;

   Abstract : More and more companies have started to use influencers on social media platforms for promoting their product or service, in exchange for a compensation. While this has enabled reach for a low cost, it is the nature of the authentic endorsement that has made the marketing channel so efficient. READ MORE