Essays about: "Xinying Li"
Found 1 essay containing the words Xinying Li.
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1. influencer campaign composition - an empirical study of influencer marketing campaign considerations
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : Influencer marketing has become one of the prominent marketing strategies for companies. However, how practitioners, in actuality, form a decision basis and what considerations there are in the process of designing an influencer marketing campaign regarding influencer selection, performance measures and optimization continue to elude researchers. READ MORE
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