Essays about: "intention to pay"

Showing result 1 - 5 of 56 essays containing the words intention to pay.

  1. 1. The Influence of Blockchain Technology on Swedish Consumers’ Purchase Intention of Eco-Friendly Clothing Products : A Cross-Sectional Study

    University essay from Karlstads universitet/Handelshögskolan (from 2013)

    Author : Isak Klerck; Oliver Perttunen; [2023]
    Keywords : greenwashing; environmental awareness; attitudes; BCT; clothing;

    Abstract : Consumers are increasingly becoming more sustainable and strive towards making sustainable actions and purchases. As a response, companies attempt to follow this trend by offering sustainable and eco-friendly products and services, however, this has increased the tendency of greenwashing techniques. READ MORE

  3. 2. Det är Lugnt, vi tar det Klarna! : A Qualitative Study of Gen Z’s Purchase Intentions for Fashion Using BNPL in an online and in-store context.

    University essay from

    Author : Amanda Persson; Alexandra Millner; [2023]
    Keywords : BNPL; buy now pay later; purchase intentions; online context; in-store context; payment method; fashion; Gen Z.;

    Abstract : Abstract  Background: The evolution of technology has transformed the way we shop, with BNPL services like Klarna and Qliro gaining popularity among consumers. This form of short-term financing offers flexibility by allowing customers to either pay later or divide their costs into interest-free installments. READ MORE

  4. 3. Pick and click: The use of buy-now-pay-later in the scope of bracketing purchase behaviour

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Axel Hjerpe; Daniel Palmgren; [2023]
    Keywords : Buy-now-pay-later; Bracketing purchase behaviour; Consumer behaviour;

    Abstract : Enabled by technological advancements, e-commerce has taken over the retail space expeditiously the past decade. Without the typical brick-and-mortar store, retail brands face novel shopping behaviours that are tricky to comprehend. READ MORE

  5. 4. How do virtual tours affect willingness to pay for property in the real estate market?

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Author : Markus Sjölund; [2023]
    Keywords : willingness to pay; property; virtrual tours;

    Abstract : Although virtual tours for properties have existed for some time, it has recently become a highlyrelevant marketing tool for real estate agents. As it enables them to keep up with thecompetition, it has proven especially effective for hard-to-showcase properties. READ MORE

  6. 5. Have you seen that I've paid to go green? A quantitative study on how product visibility impacts consumers' intention to pay a price premium for green steel and ammonia products

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Elsa Fäger; Madeleine Briem; [2022]
    Keywords : Green premium; Hard-to-abate industries; Willingness to pay; Product visibility; Signalling theory;

    Abstract : Are consumers willing to pay a price premium for green product alternatives? This is a key question for companies evaluating whether to decarbonise their businesses. For so-called hard-to-abate industries, decarbonisation will require significant investment, and thus this question is of great importance. READ MORE