Essays about: "Alexandra Millner"

Found 1 essay containing the words Alexandra Millner.

1. 1. Det är Lugnt, vi tar det Klarna! : A Qualitative Study of Gen Z’s Purchase Intentions for Fashion Using BNPL in an online and in-store context.

   University essay from

   Author : Amanda Persson; Alexandra Millner; [2023]
   Keywords : BNPL; buy now pay later; purchase intentions; online context; in-store context; payment method; fashion; Gen Z.;

   Abstract : Abstract  Background: The evolution of technology has transformed the way we shop, with BNPL services like Klarna and Qliro gaining popularity among consumers. This form of short-term financing offers flexibility by allowing customers to either pay later or divide their costs into interest-free installments. READ MORE