Essays about: "internationalisation of the company"

Showing result 6 - 10 of 53 essays containing the words internationalisation of the company.

  1. 6. Challenges faced by Chinese Brands in Internationalisation – Taking ‘Anta’ as an Example.

    University essay from

    Author : Fu Luomanni; Yang Liying; Wu Lisuichao; [2022]
    Keywords : Brand Internationalisation; Internationalisation; Anta company; Sportswear; China; MNEs; MNCs.;

    Abstract : Background: Since the Go Global policy in 1999, Chinese firms have been growing and expanding exponentially in the global market. The internationalisation of Chinese firms has attracted not only business partners, policy makers but also researchers with their unconventional process and method. READ MORE

  3. 7. The Impact of Reshoring on European MNEs’ Performance

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Philip Rissanen; Adam Sahlin; [2021]
    Keywords : Reshoring; Manufacturing; Financial Performance; European MNE; De-Internationalisation;

    Abstract : The purpose of this study is to examine whether European production firms, that reshore parts of their manufacturing processes back to the originating country of the firm, perform financially differently than prior to the reshoring process. The performances of the firms are quantified by the financial indicators of return on equity, return on assets, and net profit margin. READ MORE

  4. 8. Interacting with Foreign Industrial Clusters - A Case Study of Swedish Companies in Japanese Clusters

    University essay from Lunds universitet/Produktionsekonomi

    Author : August Asplund; Oscar Walde; [2021]
    Keywords : Industry Cluster; Cluster Strategy; Interaction Strategy; Tap into; Sweden; Japan; Internationalisation; Business and Economics;

    Abstract : Clusters, agglomerations of companies in related industries, are a phenomenon which have been widely accepted to increase the productivity of its constituent companies. Many scholars hold the view that companies should utilise these favourable conditions and interact with clusters. READ MORE

  5. 9. Internationalisation and international marketing in practice : three case studies of small and medium-sized B2B companies

    University essay from Högskolan Kristianstad/Fakulteten för ekonomi

    Author : Anna Åkesson; [2020]
    Keywords : International marketing; Internationalisation; Small and medium-sized businesses; B2B; Standardisation and Adaptation; Marketing Mix; 4 p’;

    Abstract : Because of an increased Globalisation, it is no longer a question whether or not to operate on an international level. Globalisation refers to the fact that companies do not only compete with local companies; they also compete with companies that invade the domestic market. READ MORE

  6. 10. Internationalisation paths for a cleantech start-up prospecting to take a circular idea into the international market

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Eugenie Aguilian; Sophie Clauss; [2020]
    Keywords : Circular economy; circular business model; cleantech; internationalisation; start-up; small-sized company; the Uppsala model; the network theory; the resource-based view; Business and Economics;

    Abstract : Throughout history, there have been several theories conducted regarding the internationalisation process, perhaps the majority concerning the traditional company. However, this degree project focuses on the applicability of internationalisation theories in regards to cleantech start-ups with circular ideas, hence a fundamental shift from the traditional linear business model. READ MORE