Essays about: "literature review about advertising"

Showing result 6 - 9 of 9 essays containing the words literature review about advertising.

1. 6. Factors affecting consumers purchase intentions for digital news : A quantitative study of Resumé

   University essay from Umeå universitet/Företagsekonomi

   Author : Christoffer Pettersson; Björn Söderström; [2015]
   Keywords : Purchase intentions; perceived ease-of-use; perceived usefulness; trust; reputation; word-of-mouth; willingness to customize;

   Abstract : Companies providing digital news are today struggling with low purchase intentions among their consumers. Over the years, the Internet has become a vital part of how people consume news, and the growth in online consumption has led to a decline in printed circulation. READ MORE

3. 7. Viral marknadsföring : egenskaper hos virala reklamklipp

   University essay from SLU/Dept. of Economics

   Author : Niklas Söderbäck; Niklas Tedebo; [2014]
   Keywords : Viral marknadsföring; virala reklamklipp; sociala medier; word of mouth;

   Abstract : Genom Internets uppkomst och sociala mediers utveckling har konsumenter allt mer börjat vända sig bort från traditionella medier som radio, TV och nyhetstidningar. Detta eftersom konsumenter ser sociala medier som en mer trovärdig källa till information och att det erbjuder dem att själva ha kontroll över sin mediekonsumtion. READ MORE

4. 8. SNSs Advertising Value

   University essay from Centre for Technology, Innovation and Marketing Management (CTIM2)

   Author : Deraz Hossam; Ye Xiaoxiong; [2013]
   Keywords : ;

   Abstract : Introduction: Scholars considered advertising within the SNSs’ as one of the crucial integrated communication tools within the recent few years, due to the cost reduction, its efficiency in reaching the targeted market, in addition SNSs give wider access to new markets as they have high penetration value worldwide. Therefore, many companies consider the SNSs as an essential marketing tool in both local and international markets. READ MORE

5. 9. TITTA - en metod för att skapa konstruerade perspektiv

   University essay from SLU/Dept. of Urban and Rural Development

   Author : Jenny Forslund; [2011]
   Keywords : Landskapsarkitektur; perspektiv; konstruerade bilder; metod; bilder;

   Abstract : Detta arbete skrev jag under våren 2011. Anledningen till hela arbetet är min fascination för bilder. Redan under mitt kandidatarbete såg jag hur bilder kan vara till stor hjälp för att aktivera och engagera människor. READ MORE