Essays about: "literature review of b2b e-commerce"

Found 2 essays containing the words literature review of b2b e-commerce.

1. 1. Barriers and Enablers for using E-commerce in a B2B Environment and their Implications for Strategy

   University essay from Lunds universitet/Teknisk logistik

   Author : Axel Paulsson; Axel Gyllfors; [2021]
   Keywords : E-commerce; B2B; SME; Enablers; Barriers; TC; Strategy; Implications; Technology and Engineering; Business and Economics;

   Abstract : As e-commerce continues to grow in the B2B industry many companies are tasked with implementing and updating their current working ways to fit the digital era. With an estimated market size value of 6.7 trillion USD in 2020 and a CAGR of 17. READ MORE

3. 2. B2B e-commerce: how hard can it be? 20 challenges related to the B2B buying process

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Michiel Janssen; Robin Aksér; [2014]
   Keywords : business-to-business; e-commerce; buying process; implementation challenges;

   Abstract : This thesis addresses e-commerce in a B2B context through a participative case study at Ericsson AB. First, a literature review is conducted in which it is argued that previous academic work on B2B e-commerce can be divided into four main topics: consideration, adoption, implementation, and evaluation. READ MORE