Essays about: "literature review on competitive strategy"

Showing result 1 - 5 of 78 essays containing the words literature review on competitive strategy.

1. 1. Leveraging Omnichannel Retailing for Customer Loyalty through Customer Lifetime Value: Is this the reality, or is this just fantasy?

   University essay from Göteborgs universitet/Graduate School

   Author : Karin Gåsste; Antara Islam; [2023-07-03]
   Keywords : customer lifetime value; customer loyalty; customer relationship management; omnichannel; online store; physical store; Swedish home and consumer electronics retail;

   Abstract : Scope: Many physical store-based retail businesses are establishing online stores to provide an omnichannel experience to customers. Omnichannel contributes with an immense supply of data, whereas, the physical store complements this data with its touch and feel aspect, especially for the home and consumer electronics industry. READ MORE

3. 2. Implementation of Export Business Strategy for Internationalization Entrepreneurial Startups to achieve Competitive Advantage in an Emerging Economy. : Evidence from Sri Lankan SMEs Textile and Tea Industry.

   University essay from Linnéuniversitetet/Institutionen för management (MAN)

   Author : Saumya Nelshani Solanga Arachchige Dona; [2023]
   Keywords : Entrepreneurial Startups SMEs International Entrepreneurship; Internationalization Process; Competitive Advantage; Business Strategies; Exporting; Internationalization Theories. Exporting Barriers.;

   Abstract : This research study concerns entrepreneurial startups that converted into internationalization by implementing an export business strategy. MASApparel and Dilma Tea companies in Sri Lanka, two leading companies, were selected to illustrate the export strategy for business expansion in foreign markets. READ MORE

4. 3. The attitude behind TMTs sustainability strategies in the real estate industry : A quantitative study of the characteristics behind TMTs attitude towards the perceived gain of positive publicity by stakeholders if implementing a sustainability strategy.

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Simon Alderblad; Fabian Nilzén; [2022]
   Keywords : Top management teams; Upper echelon theory; Sustainability strategies; Positive publicity; Stakeholders;

   Abstract : Background & problem:  In a fast-moving environment where organizations are forced to meet changing stakeholder needs, the importance of understanding top management teams (TMT) becomes more prominent given their influential position. Further on, with a growing population, the demand in the real estate industry is deemed to have a continuous growth. READ MORE

5. 4. How to build a brand : Evoking the right emotions in audience perception

   University essay from Umeå universitet/Institutionen för tillämpad fysik och elektronik

   Author : Niklas Eriksson; [2022]
   Keywords : ;

   Abstract : In order to be competitive in the marketplace, all company’s need to have a well-established and thought-out brand. It is difficult to create a brand that conveys the right feeling and establishes a connection with its target group. The process consists of many steps and subjective opinions are difficult to measure. READ MORE

6. 5. Managing and Executing Innovation Effectively in Large-Scale Distributed Organisations: A Case Study

   University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

   Author : Malin Kronvall; Victoria Jansson; [2022]
   Keywords : Innovation; Large-Scale Organisations; Implementation Strategy; Motivation; Process; Innovation; Storskalig Organisation; Implementeringstratergi; Motivation; Process;

   Abstract : Background. The need for innovation is clear since it can be viewed as one of the few lasting sources of competitive advantages for a firm. Firms with large sub-organisations need to be able to manage and execute new changes effectively, and to be able to stay competitive the firm needs to change and be more innovative. READ MORE