Essays about: "macro perspective"

Showing result 11 - 15 of 140 essays containing the words macro perspective.

1. 11. Navigating the Growth Paradox in an Incumbent Business Context : Managerial Implications from a Degrowth Perspective

   University essay from Umeå universitet/Företagsekonomi

   Author : Sabrina Dietrichs; Gitte Thorsén; [2023]
   Keywords : Degrowth; Degrowth Frameworks; Growth Paradigm; Growth Paradox; Organizational Paradox Theory; Managerial Paradox Response; Post-Growth Economy;

   Abstract : Our study investigates how the organizational growth paradox is perceived and managed by incumbent firms from a degrowth perspective. There is a growing critique against the growth paradigm, an increasing support for its abandonment. Scholars are calling for a paradigm shift towards a post-growth economy. READ MORE

3. 12. Analyzing the Effects of Brand Activism on Consumer Loyalty: Macro and Micro Perspective

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Nina Roques; [2023]
   Keywords : Brand activism; consumer perception; consumer behavior; consumer loyalty; communication; Russia-Ukraine conflict;

   Abstract : This study seeks to investigate, from both macro and micro perspectives, the effect of brand activism on consumer loyalty.  The macro perspective examines the general relationship between brand activism and consumer loyalty, whereas the micro perspective examines the specific context of companies' withdrawal from Russia as a form of brand activism. READ MORE

4. 13. Enhanced Vulnerability and Capacity Assessments as an organisational learning bridge for resilience building? A case study of Red Cross National Societies in the Caribbean

   University essay from Lunds universitet/Avdelningen för Riskhantering och Samhällssäkerhet

   Author : Gwenaëlle Delcourt; [2023]
   Keywords : Organisational learning; resilience; vulnerability and capacity assessments VCAs ; red cross red crescent; Disaster risk management; MMO; Social Sciences;

   Abstract : Adaptive capacity based on organisational learning (OL) is at once a critical imperative facing humanitarian organisations in their mission to save lives and support communities most at risk; and inherently evidenced as an enduring weakness over the past decades. Vulnerability and Capacity Assessments (VCA) are community-based risk assessments established for their utility in supporting communities’ iterative learning. READ MORE

5. 14. Navigating Anonymity in Online Communities: A Multilevel Perspective : Examining user experiences and perceptions of online anonymity in the Fishbrain enthusiast community

   University essay from Uppsala universitet/Människa-datorinteraktion

   Author : Md. Shadman Rahman; [2023]
   Keywords : Online anonymity; Enthusiast community; Fishbrain platform; Online Communities; Social media platforms; Macro and micro-level structures; Factual anonymity; Social group anonymity; Physical anonymity; Deductive thematic analysis; User behavior; Privacy concerns; User perceptions;

   Abstract : This study examines the intricate dynamics of online anonymity in the context of Fishbrain, a platform for fishing enthusiasts. By conducting semi-structured interviews with ten Fishbrain users, I scrutinized the experiences and understanding of online anonymity through a deductive thematic analysis approach. READ MORE

6. 15. Power dynamics and order formation in mobile MOBA games : a Foucauldian analysis of "Honor of Kings"

   University essay from Lunds universitet/Medie- och kommunikationsvetenskap; Lunds universitet/Institutionen för kommunikation och medier

   Author : Shuaijun Zhang; [2023]
   Keywords : Social Sciences;

   Abstract : Video games can be seen as a media that immerses players. The formation of a good game order is an important guarantee for players to engage in electronic games. This paper selects the most popular mobile MOBA game in China, "Honor of Kings," as the research object to analyze the formation process of the game order. READ MORE