Essays about: "market entry strategies in developing markets"

Showing result 6 - 7 of 7 essays containing the words market entry strategies in developing markets.

1. 6. Market Entry Strategies : The Case of Aura Light Entering the Bulgarian and Romanian Markets

   University essay from Handelshögskolan BBS

   Author : Tina Gloria Esho; Stella Georgieva Kostova; [2008]
   Keywords : Entry New Markets; Bulgaria; Romania; Case Study;

   Abstract : Developing countries are quite attractive destinations for foreign investments in various economic sectors.Whether an MNC can successfully enter these markets embodies the aptitude to understand the external macroeconomic and social environment of the host country. READ MORE

3. 7. How Kalmar Industries and Trelleborg AB develop their business in the emerging markets of China and Russia

   University essay from Ekonomihögskolan, EHV

   Author : Teresita Reyes Wigren; Stacey Lobban; [2007]
   Keywords : International business; emerging markets such as China and Russia; ;

   Abstract : ABSTRACT Title: How Kalmar Industries and Trelleborg AB developed their business in the emerging markets of China and Russia Background and Purpose: The world is becoming more global and companies are quick to grab hold of this opportunity to internationalize and expand into emerging markets. The emerging markets studied in this paper are China and Russia, which boast growing economics, large sources of labor, and are reportedly highly corrupt. READ MORE