Essays about: "Isomorphic Pressure"

Found 3 essays containing the words Isomorphic Pressure.

  1. 1. Lost in the Weeds : Understanding the Firm's Perspective of Regulations on Marketing Communications in the Canadian Cannabis Industry

    University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Author : Benjamin Farnworth; Edward Williams; [2023]
    Keywords : External Regulation; Marketing Communication; Institutional Theory; Institutional Pressures; Isomorphic Pressure; Canadian Cannabis Industry;

    Abstract : Background: Marketing communication is the process of communicating with the customer, this is all communicative materials that are produced by the firm in order to influence the consumer. Regulations are all the rules, instructions, memos issued by a market authority that dictate the ways a firm may present their brand. READ MORE

  3. 2. The Dilemma of Disrupting Under Pressure: Exploring the sensemaking of entrepreneurial SMEs’ environmental innovations

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Natali Bremer; Joel Rikardsson; [2022]
    Keywords : Environmental Innovation; Disruptive Innovation; Entrepreneurial SME; Isomorphic processes; Stakeholder pressures.; Business and Economics;

    Abstract : Innovations with the goal of creating a more sustainable economy and industry has been a topic of study for many researchers over the recent decades. This comes to no surprise since large organizations flag for the problematic consumption and production patterns that could lead to environmental problems at a global scale. READ MORE

  4. 3. Managing the organizational paradox of isomorphic pressure from ERP systems

    University essay from Linköpings universitet/Företagsekonomi; Linköpings universitet/Filosofiska fakulteten

    Author : Elias Molin; Johnnie Silfverhielm; [2016]
    Keywords : ;

    Abstract : This paper takes a rather theoretical stance on a problem the authors would like to describe as objectively real, although not always tangible. The problem identification deals with a distance in both knowledge and organizational relationships between strategists and IT-staff, with regard to the ERP system’s tardiness in relation to the flexibility of rewriting strategies. READ MORE